Brandstorm : surviving and thriving in the new consumer-led marketplace, Liz Nickles, with Savita Iyer
Resource Information
The instance Brandstorm : surviving and thriving in the new consumer-led marketplace, Liz Nickles, with Savita Iyer represents a material embodiment of a distinct intellectual or artistic creation found in Massey University Library, University of New Zealand.
The Resource
Brandstorm : surviving and thriving in the new consumer-led marketplace, Liz Nickles, with Savita Iyer
Resource Information
The instance Brandstorm : surviving and thriving in the new consumer-led marketplace, Liz Nickles, with Savita Iyer represents a material embodiment of a distinct intellectual or artistic creation found in Massey University Library, University of New Zealand.
- Label
- Brandstorm : surviving and thriving in the new consumer-led marketplace, Liz Nickles, with Savita Iyer
- Title remainder
- surviving and thriving in the new consumer-led marketplace
- Statement of responsibility
- Liz Nickles, with Savita Iyer
- Bibliography note
- Includes bibliographical references and index
- Contents
- Introduction: the boss is back -- The Brandzilla effect -- Brave new brand world -- Once upon a time: selling versus storytelling -- If Bieber was a burger -- "Oh this is going to be addictive" -- Bury me branded -- A tale of three Kings -- From boaters to bloggers -- Diamond dust: luxury goes digital -- The virtual gold rush -- Brand alchemy: turning lead into gold -- Raised by wolves, pecked to death by goslings -- Raising Lazarus: the dead live again -- Regulatory musical chairs: when the music stops -- On the way to - what? -- The yellow brick road
- Control code
- ocn811426834
- Dimensions
- 25 cm
- Edition
- 1st ed
- Extent
- xii, 243 p.
- Isbn
- 9780230341685
- Isbn Type
- (hbk.)
- Lccn
- 2012035566
- Record ID
- .b26592800
- System control number
- (OCoLC)811426834
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.massey.ac.nz/resource/3Z_iJq_bylo/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.massey.ac.nz/resource/3Z_iJq_bylo/">Brandstorm : surviving and thriving in the new consumer-led marketplace, Liz Nickles, with Savita Iyer</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.massey.ac.nz/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.massey.ac.nz/">Massey University Library, University of New Zealand</a></span></span></span></span></div>
