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The Resource Winning telco customers using marketing databases, Rob Mattison

Winning telco customers using marketing databases, Rob Mattison

Label
Winning telco customers using marketing databases
Title
Winning telco customers using marketing databases
Statement of responsibility
Rob Mattison
Creator
Subject
Language
eng
Member of
http://library.link/vocab/creatorName
Mattison, Rob
Dewey number
384/.068/8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Artech House telecommunications library
http://library.link/vocab/subjectName
Telecommunication
Label
Winning telco customers using marketing databases, Rob Mattison
Instantiates
Publication
Note
Includes index
Color
multicolored
Contents
  • Why is the integration of marketing the key to success?
  • An Introduction to Telecommunications Marketing
  • What is marketing anyway?
  • Initiating the process
  • Understanding campaigns
  • Margins: the pricing and profitability issue
  • Multidimensional view of telco marketing
  • Line of business combinations
  • The Core Marketing Process
  • The elusive marketing process
  • The marketing WAR
  • The core marketing process
  • Prioritization and goal setting
  • Modeling
  • Campaign development
  • Feedback mechanisms and the marketing database
  • Providing support for the marketing process
  • The telco marketing database
  • Timing issues with the marketing process
  • Understanding Marketing Campaigns
  • Telecommunications Strategy and Campaigns
  • Welcome to the world of telecommunications marketing
  • Strategy and campaigning
  • Principal assets of a telecommunications company
  • Marketing strategy development
  • Campaigns and telecommunications
  • Media, Messages, and Outsourcing
  • Media
  • Messages and missions: the relationship between marketing, sales, and customer service
  • Messages: what do you want to convey?
  • Media and message development: the role of agencies and outsourcing
  • Direct Marketing
  • The role of marketing in telecommunications
  • Definition of terms
  • An Introduction to Telecommunications Marketing
  • We Don't Need to Market--We Are the Phone Company!
  • We are the phone company!
  • Understanding competition in telecommunications
  • The role of marketing in the telecommunications firm
Control code
ocm45732174
Dimensions
unknown
Extent
1 online resource (xxxix, 344 pages)
Form of item
online
Isbn
9781580532426
Note
eBooks on EBSCOhost
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)45732174
Label
Winning telco customers using marketing databases, Rob Mattison
Publication
Note
Includes index
Color
multicolored
Contents
  • Why is the integration of marketing the key to success?
  • An Introduction to Telecommunications Marketing
  • What is marketing anyway?
  • Initiating the process
  • Understanding campaigns
  • Margins: the pricing and profitability issue
  • Multidimensional view of telco marketing
  • Line of business combinations
  • The Core Marketing Process
  • The elusive marketing process
  • The marketing WAR
  • The core marketing process
  • Prioritization and goal setting
  • Modeling
  • Campaign development
  • Feedback mechanisms and the marketing database
  • Providing support for the marketing process
  • The telco marketing database
  • Timing issues with the marketing process
  • Understanding Marketing Campaigns
  • Telecommunications Strategy and Campaigns
  • Welcome to the world of telecommunications marketing
  • Strategy and campaigning
  • Principal assets of a telecommunications company
  • Marketing strategy development
  • Campaigns and telecommunications
  • Media, Messages, and Outsourcing
  • Media
  • Messages and missions: the relationship between marketing, sales, and customer service
  • Messages: what do you want to convey?
  • Media and message development: the role of agencies and outsourcing
  • Direct Marketing
  • The role of marketing in telecommunications
  • Definition of terms
  • An Introduction to Telecommunications Marketing
  • We Don't Need to Market--We Are the Phone Company!
  • We are the phone company!
  • Understanding competition in telecommunications
  • The role of marketing in the telecommunications firm
Control code
ocm45732174
Dimensions
unknown
Extent
1 online resource (xxxix, 344 pages)
Form of item
online
Isbn
9781580532426
Note
eBooks on EBSCOhost
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)45732174

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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