Coverart for item
The Resource Winning global markets : how businesses invest and prosper in the world's high-growth cities, Philip Kotler and Milton Kotler

Winning global markets : how businesses invest and prosper in the world's high-growth cities, Philip Kotler and Milton Kotler

Label
Winning global markets : how businesses invest and prosper in the world's high-growth cities
Title
Winning global markets
Title remainder
how businesses invest and prosper in the world's high-growth cities
Statement of responsibility
Philip Kotler and Milton Kotler
Creator
Contributor
Subject
Language
eng
Summary
"A new marketing paradigm focuses on the concentrated economic power of 600 global cities.City-Centered Marketing: Targeting the World's Top Cities, As Nations Decline is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms.By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Targeting the World's Top 600 Cities, As Nations Decline provides the vital information and guidelines that companies need to plan accordingly"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
658.8
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Kotler, Milton
http://library.link/vocab/subjectName
  • Marketing
  • City planning
Label
Winning global markets : how businesses invest and prosper in the world's high-growth cities, Philip Kotler and Milton Kotler
Instantiates
Publication
Note
  • Includes index
  • Machine generated contents note: Preface Chapter 1: The Economic Power of Global Cities Chapter 2: How City Metropolitan Regions compete in the Global economy Chapter 3: The Real Generators of Wealth: Global Multinational company Investment Chapter 4: How Multinational companies Target Global City Markets for Expansion Chapter 5: How Cities Compete to Attract midsize and Large multinational Companies Chapter 6: How the Nation Can Help its City Economies Chapter 7: The Responsibilities of Companies and Cities Chapter 8: How Marketers Manage the City-Centered Global Economy
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn881386959
Extent
1 online resource
Form of item
online
Isbn
9781118893791
Isbn Type
(electronic bk.)
Lccn
2014012624
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
System control number
(OCoLC)881386959
Label
Winning global markets : how businesses invest and prosper in the world's high-growth cities, Philip Kotler and Milton Kotler
Publication
Note
  • Includes index
  • Machine generated contents note: Preface Chapter 1: The Economic Power of Global Cities Chapter 2: How City Metropolitan Regions compete in the Global economy Chapter 3: The Real Generators of Wealth: Global Multinational company Investment Chapter 4: How Multinational companies Target Global City Markets for Expansion Chapter 5: How Cities Compete to Attract midsize and Large multinational Companies Chapter 6: How the Nation Can Help its City Economies Chapter 7: The Responsibilities of Companies and Cities Chapter 8: How Marketers Manage the City-Centered Global Economy
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn881386959
Extent
1 online resource
Form of item
online
Isbn
9781118893791
Isbn Type
(electronic bk.)
Lccn
2014012624
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
System control number
(OCoLC)881386959

Library Locations

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