Coverart for item
The Resource Wine wars : the curse of the blue nun, the miracle of two buck chuck, and the revenge of the terroirists, Mike Veseth

Wine wars : the curse of the blue nun, the miracle of two buck chuck, and the revenge of the terroirists, Mike Veseth

Label
Wine wars : the curse of the blue nun, the miracle of two buck chuck, and the revenge of the terroirists
Title
Wine wars
Title remainder
the curse of the blue nun, the miracle of two buck chuck, and the revenge of the terroirists
Statement of responsibility
Mike Veseth
Title variation
Curse of the blue nun, the miracle of two buck chuck, and the revenge of the terroirists
Creator
Subject
Language
eng
Summary
"Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues. He counts on 'the revenge of the terroirists' to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change. Veseth has 'grape expectations' that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled"--Provided by publisher
http://library.link/vocab/creatorName
Veseth, Michael
Dewey number
338.4/76632
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Wine industry
  • Globalization
Label
Wine wars : the curse of the blue nun, the miracle of two buck chuck, and the revenge of the terroirists, Mike Veseth
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 239-241) and index
Color
multicolored
Contents
A tale of two glasses -- Old bottles, new wine -- The Davino code -- Missionaries, migrants and market reforms -- The masters of wine -- Curse of the blue nun -- America's hangover (and the future of wine) -- Martians versus Wagnerians -- They always buy the ten cent wine -- Everyone's a critic -- The mcwine conspiracy -- The future of wine in three bottles -- Mondovino and the revenge of the terroirists -- The war on terroir -- The China syndrome -- The best of wines or the worst of wines? -- Grape expectations tasting
Control code
ocn712148445
Dimensions
unknown
Extent
1 online resource (vi, 255 pages)
File format
unknown
Form of item
online
Isbn
9780742568211
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)712148445
Label
Wine wars : the curse of the blue nun, the miracle of two buck chuck, and the revenge of the terroirists, Mike Veseth
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 239-241) and index
Color
multicolored
Contents
A tale of two glasses -- Old bottles, new wine -- The Davino code -- Missionaries, migrants and market reforms -- The masters of wine -- Curse of the blue nun -- America's hangover (and the future of wine) -- Martians versus Wagnerians -- They always buy the ten cent wine -- Everyone's a critic -- The mcwine conspiracy -- The future of wine in three bottles -- Mondovino and the revenge of the terroirists -- The war on terroir -- The China syndrome -- The best of wines or the worst of wines? -- Grape expectations tasting
Control code
ocn712148445
Dimensions
unknown
Extent
1 online resource (vi, 255 pages)
File format
unknown
Form of item
online
Isbn
9780742568211
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)712148445

Library Locations

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      Albany, Auckland, 0632, NZ
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