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The Resource Visual consumption, Jonathan E. Schroeder

Visual consumption, Jonathan E. Schroeder

Label
Visual consumption
Title
Visual consumption
Statement of responsibility
Jonathan E. Schroeder
Creator
Subject
Language
eng
Summary
"How do images communicate? How do images circulate in consumer culture? What does the production and consumption of images mean for marketing and society? What can a visual approach bring to consumer research?" "A key characteristic of the twenty-first century economy is "the image." Products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography, and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior."--BOOK JACKET
Member of
http://library.link/vocab/creatorDate
1962-
http://library.link/vocab/creatorName
Schroeder, Jonathan E.
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Routledge interpretive marketing research
Series volume
[4]
http://library.link/vocab/subjectName
  • Consumers
  • Visual communication
  • Advertising
Label
Visual consumption, Jonathan E. Schroeder
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [173]-186) and index
Contents
  • Pt. 2.
  • Consumption domains.
  • 4.
  • Photography as a way of life.
  • 5.
  • E-commerce, architecture, and expression.
  • 6.
  • Marketing identity, consuming difference.
  • 7.
  • The fetish in contemporary visual culture.
  • Pt. 1.
  • 8.
  • Conclusion: visual consumption in an attention economy
  • Consuming representation.
  • 1.
  • Introduction: a visual approach to consumer research.
  • 2.
  • Visual representation and the market.
  • 3.
  • Through the lens: reflections on image culture
Control code
6402627
Dimensions
24 cm
Extent
x, 193 p.
Isbn
9780415244244
Isbn Type
(alk. paper)
Lccn
2001049110
System control number
  • (DLC) 2001049110
  • 6402627
  • (BNAtoc) 2001049110
Label
Visual consumption, Jonathan E. Schroeder
Publication
Bibliography note
Includes bibliographical references (p. [173]-186) and index
Contents
  • Pt. 2.
  • Consumption domains.
  • 4.
  • Photography as a way of life.
  • 5.
  • E-commerce, architecture, and expression.
  • 6.
  • Marketing identity, consuming difference.
  • 7.
  • The fetish in contemporary visual culture.
  • Pt. 1.
  • 8.
  • Conclusion: visual consumption in an attention economy
  • Consuming representation.
  • 1.
  • Introduction: a visual approach to consumer research.
  • 2.
  • Visual representation and the market.
  • 3.
  • Through the lens: reflections on image culture
Control code
6402627
Dimensions
24 cm
Extent
x, 193 p.
Isbn
9780415244244
Isbn Type
(alk. paper)
Lccn
2001049110
System control number
  • (DLC) 2001049110
  • 6402627
  • (BNAtoc) 2001049110

Library Locations

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    • Wellington LibraryBorrow it
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      -40.385395 175.617407
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