Coverart for item
The Resource Up and out of poverty : the social marketing solution, Philip Kotler and Nancy R. Lee

Up and out of poverty : the social marketing solution, Philip Kotler and Nancy R. Lee

Label
Up and out of poverty : the social marketing solution
Title
Up and out of poverty
Title remainder
the social marketing solution
Statement of responsibility
Philip Kotler and Nancy R. Lee
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kotler, Philip
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1932-
http://library.link/vocab/relatedWorkOrContributorName
Lee, Nancy
http://library.link/vocab/subjectName
  • Poverty
  • Poor
  • Poverty
  • Poverty
  • Poor
  • Poverty
Label
Up and out of poverty : the social marketing solution, Philip Kotler and Nancy R. Lee
Instantiates
Publication
Note
Includes index
Contents
Pt. I. Understanding the poverty problem and its broad solutions -- Ch. 1. Why poverty hurts everyone -- Ch. 2. Examining a barrel of current solutions -- Ch. 3. The social marketing solution -- Pt. II. Applying marketing perspectives and solutions -- Ch. 4. Segmenting the poverty marketplace -- Ch. 5. Evaluating and choosing target market priorities -- Ch. 6. Determining desired behavior changes -- Ch. 7. Understanding barriers, benefits, and the competition for change -- Ch. 8. Developing a desired positioning and strategic marketing mix -- Pt. III. Ensuring an integrated approach -- Ch. 9. Developing a social marketing plan -- Ch. 10. The public sector's role in poverty reduction -- Ch. 11. The nonprofit sector's role in poverty reduction -- Ch. 12. The private sector's role in poverty reduction -- Ch. 13. Getting the three sectors to work together
Control code
ocn276228848
Dimensions
24 cm
Extent
xxv, 341 p.
Isbn
9780137141005
Isbn Type
(hardback : alk. paper)
Lccn
2008046582
Other physical details
ill.
Label
Up and out of poverty : the social marketing solution, Philip Kotler and Nancy R. Lee
Publication
Note
Includes index
Contents
Pt. I. Understanding the poverty problem and its broad solutions -- Ch. 1. Why poverty hurts everyone -- Ch. 2. Examining a barrel of current solutions -- Ch. 3. The social marketing solution -- Pt. II. Applying marketing perspectives and solutions -- Ch. 4. Segmenting the poverty marketplace -- Ch. 5. Evaluating and choosing target market priorities -- Ch. 6. Determining desired behavior changes -- Ch. 7. Understanding barriers, benefits, and the competition for change -- Ch. 8. Developing a desired positioning and strategic marketing mix -- Pt. III. Ensuring an integrated approach -- Ch. 9. Developing a social marketing plan -- Ch. 10. The public sector's role in poverty reduction -- Ch. 11. The nonprofit sector's role in poverty reduction -- Ch. 12. The private sector's role in poverty reduction -- Ch. 13. Getting the three sectors to work together
Control code
ocn276228848
Dimensions
24 cm
Extent
xxv, 341 p.
Isbn
9780137141005
Isbn Type
(hardback : alk. paper)
Lccn
2008046582
Other physical details
ill.

Library Locations

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      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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