Coverart for item
The Resource Unveiling fashion : business, culture, and identity in the most glamorous industry, Frédéric Godart

Unveiling fashion : business, culture, and identity in the most glamorous industry, Frédéric Godart

Label
Unveiling fashion : business, culture, and identity in the most glamorous industry
Title
Unveiling fashion
Title remainder
business, culture, and identity in the most glamorous industry
Statement of responsibility
Frédéric Godart
Creator
Subject
Language
eng
Summary
"For most people, fashion can daze and confuse. It is, however, a fascinating phenomenon that is key to how we define our identities, and it plays a central role in our lives. Proposing a comprehensive and accessible account of the global fashion industry, this book aims to present fashion in all its diversity and richness, to 'unveil' its mysterious mechanisms. Drawing on six core principles from the industry, Frédéric Godart guides the reader through the economic, cultural and social arena of the world's most glamorous industry. First, in the everyday-life game of identity-building, where fashion is deployed, between the individual and society. Secondly, the convergence of trends reveals how social influence is played out; likewise, fashion as an art, and how this is characterized by a creative and aesthetic autonomy. Finally, to all these dimensions, contemporary fashion adds the figure of the 'creative genius,' and gives a prominent importance to brands" - Publisher website
Cataloging source
VJ2
http://library.link/vocab/creatorName
Godart, Frédéric
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Fashion
  • Fashion
  • Fashion
  • Fashion
  • Clothing trade
Label
Unveiling fashion : business, culture, and identity in the most glamorous industry, Frédéric Godart
Instantiates
Publication
Contents
Introduction - the six principles of fashion -- 1. The affirmation principle - fashion, between the individual and society -- 2. The convergence principle - the centralization of trends -- 3. The autonomy principle - the emergence and dynamics of styles -- 4. The personalization principle - fashion and its professionals -- 5. The symbolization principle - the power of signs and meanings -- 6. The imperialization principle - how fashion became systematized
Control code
ocn794233154
Dimensions
24 cm
Extent
xiv, 208 p.
Isbn
9780230358355
System control number
(OCoLC)794233154
Label
Unveiling fashion : business, culture, and identity in the most glamorous industry, Frédéric Godart
Publication
Contents
Introduction - the six principles of fashion -- 1. The affirmation principle - fashion, between the individual and society -- 2. The convergence principle - the centralization of trends -- 3. The autonomy principle - the emergence and dynamics of styles -- 4. The personalization principle - fashion and its professionals -- 5. The symbolization principle - the power of signs and meanings -- 6. The imperialization principle - how fashion became systematized
Control code
ocn794233154
Dimensions
24 cm
Extent
xiv, 208 p.
Isbn
9780230358355
System control number
(OCoLC)794233154

Library Locations

    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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