Coverart for item
The Resource The why of consumption : contemporary perspectives on consumer motives, goals, and desires, edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman

The why of consumption : contemporary perspectives on consumer motives, goals, and desires, edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman

Label
The why of consumption : contemporary perspectives on consumer motives, goals, and desires
Title
The why of consumption
Title remainder
contemporary perspectives on consumer motives, goals, and desires
Statement of responsibility
edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman
Contributor
Subject
Language
eng
Member of
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Ratneshwar, S
  • Mick, David Glen
  • Huffman, Cynthia
Series statement
Routledge interpretive marketing research
Series volume
1
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers
Label
The why of consumption : contemporary perspectives on consumer motives, goals, and desires, edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman
Instantiates
Publication
Note
Originally published 2000 by Routledge
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Introduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman -- Consumer goal structures and goal-determination processes : an integrative framework / Cynthia Huffman, S. Ratneshwar, and David Glen Mick -- The role of emotions in goal-directed behavior / Richard P. Bagozzi [and others] -- Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty / Mary Francis Luce, James R. Bettman, and John W. Payne -- The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley -- The missing streetcar named desire / Russell W. Belk, Güliz Ger, and Søren Askegaard -- Postmodern consumer goals made easy!!!! / Craig J. Thompson -- Authenticating acts and authoritative performances : questing for self and community / Eric J. Arnould and Linda L. Price -- Representations of women's identities and goals : the past fifty years in film and television / Elizabeth C. Hirschman and Barbara B. Stern -- The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber -- On selling brotherhood like soap : influencing everyday disposal decisions / Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele -- Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar -- Using narratives to discern self-identity related consumer goals and motivations / Jennifer Edson Escalas and James R. Bettman -- The power of metaphor / Robin Coulter and Gerald Zaltman -- Lattice analysis in the study of motivation / Steven Brownstein [and others] -- More than a rat, less than God, staying alive / Jerome B. Kernan -- Four questions about consumer motivation research / Dennis W. Rook
Control code
ocm53180350
Dimensions
unknown
Extent
1 online resource (xxii, 330 pages)
Form of item
online
Isbn
9780203380338
Note
eBooks on EBSCOhost
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)53180350
Label
The why of consumption : contemporary perspectives on consumer motives, goals, and desires, edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman
Publication
Note
Originally published 2000 by Routledge
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Introduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman -- Consumer goal structures and goal-determination processes : an integrative framework / Cynthia Huffman, S. Ratneshwar, and David Glen Mick -- The role of emotions in goal-directed behavior / Richard P. Bagozzi [and others] -- Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty / Mary Francis Luce, James R. Bettman, and John W. Payne -- The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley -- The missing streetcar named desire / Russell W. Belk, Güliz Ger, and Søren Askegaard -- Postmodern consumer goals made easy!!!! / Craig J. Thompson -- Authenticating acts and authoritative performances : questing for self and community / Eric J. Arnould and Linda L. Price -- Representations of women's identities and goals : the past fifty years in film and television / Elizabeth C. Hirschman and Barbara B. Stern -- The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber -- On selling brotherhood like soap : influencing everyday disposal decisions / Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele -- Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar -- Using narratives to discern self-identity related consumer goals and motivations / Jennifer Edson Escalas and James R. Bettman -- The power of metaphor / Robin Coulter and Gerald Zaltman -- Lattice analysis in the study of motivation / Steven Brownstein [and others] -- More than a rat, less than God, staying alive / Jerome B. Kernan -- Four questions about consumer motivation research / Dennis W. Rook
Control code
ocm53180350
Dimensions
unknown
Extent
1 online resource (xxii, 330 pages)
Form of item
online
Isbn
9780203380338
Note
eBooks on EBSCOhost
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)53180350

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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