Coverart for item
The Resource The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann

The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann

Label
The rise of marketing and market research
Title
The rise of marketing and market research
Statement of responsibility
edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1963-
http://library.link/vocab/relatedWorkOrContributorName
  • Berghoff, Hartmut
  • Scranton, Philip
  • Spiekermann, Uwe
Series statement
Worlds of consumption
http://library.link/vocab/subjectName
  • Marketing
  • Marketing research
  • Economic history
Label
The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Making metropolitan markets: information, intermediaries, and real estate in modern Paris
  • Alexia M. Yates
  • Introducing small firms to international markets: the debates of the commercial museums in France and Germany, 1880-1910
  • Séverine Antigone Marin
  • Making the ledgers talk: customer control and the origins of retail data mining, 1920-1940
  • Josh Lauer
  • Markets, consumers, and the state: the uses of market research in government and the public sector in Britain, 1925-1955
  • Mrs housewife and the Ad Men: advertising, market research, and mass consumption in postwar Britain
  • Sean Nixon
  • Subliminal seduction: the politics of consumer research in post-World War II America
  • The origina of marketing and market research: information, institutions and markets
  • Kenneth Lipartito
  • Gender realignment: the design and marketing of gas stations for women
  • Greg Donofrio
  • The bad science and the black arts: the reception of marketing in socialist Europe
  • Patrick Hyder Patterson
  • Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
  • Selling Indian indigo in traditional and modern European markets, 1780-1910
  • Alexander Engel
  • "Cotton guessers": crop forecasters and the rationalizing of uncertainty in American cotton markets, 1890-1905
  • Jamie L. Pietruska
  • Mail-order doctors and market research, 1890-1930
  • Daniel J. Robinson
Control code
ocn745979549
Dimensions
23cm
Edition
1st ed
Extent
vi, 312 p.
Isbn
9780230341067
Isbn Type
(alk. paper)
Lccn
2012016612
Other physical details
ill.
System control number
(OCoLC)745979549
Label
The rise of marketing and market research, edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Making metropolitan markets: information, intermediaries, and real estate in modern Paris
  • Alexia M. Yates
  • Introducing small firms to international markets: the debates of the commercial museums in France and Germany, 1880-1910
  • Séverine Antigone Marin
  • Making the ledgers talk: customer control and the origins of retail data mining, 1920-1940
  • Josh Lauer
  • Markets, consumers, and the state: the uses of market research in government and the public sector in Britain, 1925-1955
  • Mrs housewife and the Ad Men: advertising, market research, and mass consumption in postwar Britain
  • Sean Nixon
  • Subliminal seduction: the politics of consumer research in post-World War II America
  • The origina of marketing and market research: information, institutions and markets
  • Kenneth Lipartito
  • Gender realignment: the design and marketing of gas stations for women
  • Greg Donofrio
  • The bad science and the black arts: the reception of marketing in socialist Europe
  • Patrick Hyder Patterson
  • Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann
  • Selling Indian indigo in traditional and modern European markets, 1780-1910
  • Alexander Engel
  • "Cotton guessers": crop forecasters and the rationalizing of uncertainty in American cotton markets, 1890-1905
  • Jamie L. Pietruska
  • Mail-order doctors and market research, 1890-1930
  • Daniel J. Robinson
Control code
ocn745979549
Dimensions
23cm
Edition
1st ed
Extent
vi, 312 p.
Isbn
9780230341067
Isbn Type
(alk. paper)
Lccn
2012016612
Other physical details
ill.
System control number
(OCoLC)745979549

Library Locations

    • Manawatū LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
Processing Feedback ...