Coverart for item
The Resource The influentials : people who influence people, Gabriel Weimann

The influentials : people who influence people, Gabriel Weimann

Label
The influentials : people who influence people
Title
The influentials
Title remainder
people who influence people
Statement of responsibility
Gabriel Weimann
Creator
Subject
Language
eng
Member of
http://library.link/vocab/creatorDate
1950-
http://library.link/vocab/creatorName
Weimann, Gabriel
Government publication
government publication of a state province territory dependency etc
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
SUNY series, human communication processes
http://library.link/vocab/subjectName
Public opinion
Label
The influentials : people who influence people, Gabriel Weimann
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 331-357) and indexes
Color
multicolored
Contents
Prologue : opinion leaders in the wilderness -- The early studies -- The methods of studying opinion leadership -- Typologies of opinion leaders -- The characteristics of opinion leaders -- Who leads the leaders? -- Opinion leaders in marketing -- Opinion leaders in fashion -- Opinion leaders in politics -- Opinion leaders in family planning Opinion leaders in science -- Opinion leaders in agriculture -- Opinion leaders in health care -- Criticism and modifications -- The influentials : reemergence as opinion leaders? -- The influentials as leaders and agenda-setters
Control code
ocm42854902
Dimensions
unknown
Extent
1 online resource (xiv, 370 pages)
Form of item
online
Isbn
9780585045092
Note
eBooks on EBSCOhost
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)42854902
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
The influentials : people who influence people, Gabriel Weimann
Publication
Bibliography note
Includes bibliographical references (pages 331-357) and indexes
Color
multicolored
Contents
Prologue : opinion leaders in the wilderness -- The early studies -- The methods of studying opinion leadership -- Typologies of opinion leaders -- The characteristics of opinion leaders -- Who leads the leaders? -- Opinion leaders in marketing -- Opinion leaders in fashion -- Opinion leaders in politics -- Opinion leaders in family planning Opinion leaders in science -- Opinion leaders in agriculture -- Opinion leaders in health care -- Criticism and modifications -- The influentials : reemergence as opinion leaders? -- The influentials as leaders and agenda-setters
Control code
ocm42854902
Dimensions
unknown
Extent
1 online resource (xiv, 370 pages)
Form of item
online
Isbn
9780585045092
Note
eBooks on EBSCOhost
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)42854902
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

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