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The Resource The future of marketing : critical 21st-century perspectives, edited by Philip J. Kitchen

The future of marketing : critical 21st-century perspectives, edited by Philip J. Kitchen

Label
The future of marketing : critical 21st-century perspectives
Title
The future of marketing
Title remainder
critical 21st-century perspectives
Statement of responsibility
edited by Philip J. Kitchen
Contributor
Subject
Genre
Language
eng
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kitchen, Philip J
http://library.link/vocab/subjectName
  • Marketing
  • Twenty-first century
Label
The future of marketing : critical 21st-century perspectives, edited by Philip J. Kitchen
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • W. Fred van Raaij and Theo Poiesz
  • 4.
  • Knowledge Transfer through Marketing Textbooks: The Howard and Sheth Buyer Behaviour Typology as a Case in Point
  • Walter van Waterschoot and Els Gilbrecht
  • 5.
  • Professionalism in Marketing: An Oxymoron?
  • Michael Thomas
  • 6.
  • How Clients Can Improve their Advertising by Improving their Decision-Making
  • John Philip Jones
  • 1.
  • 7.
  • Corporate Branding: The Marketing Perspective
  • Cees van Riel and Guido Berens
  • 8.
  • Let's Do the Time Warp Again: A Marketing Manifesto for Retro Revolutionaries
  • Stephen Brown
  • 9.
  • The Future of Marketing
  • Jagdish N. Sheth and Rajendra S. Sisodia
  • 10.
  • Editorial Stance on the Future of Marketing: Critical 21st-Century Perspectives
  • Drawing the Strands Together
  • Philip J. Kitchen
  • 11.
  • A Meeting of Minds
  • Philip J. Kitchen
  • Philip J. Kitchen
  • 2.
  • Redesigning Marketing to Fit a Different Marketplace
  • Don E. Schultz
  • 3.
  • Rethinking the Value Concept in Marketing
Control code
7060497
Dimensions
23 cm
Extent
xxi, 196 p.
Isbn
9780333992869
Lccn
2002029402
Other physical details
ill.
System control number
  • (DLC) 2002029402
  • 7060497
  • (BNAtoc) 2002029402
Label
The future of marketing : critical 21st-century perspectives, edited by Philip J. Kitchen
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • W. Fred van Raaij and Theo Poiesz
  • 4.
  • Knowledge Transfer through Marketing Textbooks: The Howard and Sheth Buyer Behaviour Typology as a Case in Point
  • Walter van Waterschoot and Els Gilbrecht
  • 5.
  • Professionalism in Marketing: An Oxymoron?
  • Michael Thomas
  • 6.
  • How Clients Can Improve their Advertising by Improving their Decision-Making
  • John Philip Jones
  • 1.
  • 7.
  • Corporate Branding: The Marketing Perspective
  • Cees van Riel and Guido Berens
  • 8.
  • Let's Do the Time Warp Again: A Marketing Manifesto for Retro Revolutionaries
  • Stephen Brown
  • 9.
  • The Future of Marketing
  • Jagdish N. Sheth and Rajendra S. Sisodia
  • 10.
  • Editorial Stance on the Future of Marketing: Critical 21st-Century Perspectives
  • Drawing the Strands Together
  • Philip J. Kitchen
  • 11.
  • A Meeting of Minds
  • Philip J. Kitchen
  • Philip J. Kitchen
  • 2.
  • Redesigning Marketing to Fit a Different Marketplace
  • Don E. Schultz
  • 3.
  • Rethinking the Value Concept in Marketing
Control code
7060497
Dimensions
23 cm
Extent
xxi, 196 p.
Isbn
9780333992869
Lccn
2002029402
Other physical details
ill.
System control number
  • (DLC) 2002029402
  • 7060497
  • (BNAtoc) 2002029402

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
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