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The Resource The elusive fan : reinventing sports in a crowded marketplace, Irving Rein, Philip Kotler, Ben Shields

The elusive fan : reinventing sports in a crowded marketplace, Irving Rein, Philip Kotler, Ben Shields

Label
The elusive fan : reinventing sports in a crowded marketplace
Title
The elusive fan
Title remainder
reinventing sports in a crowded marketplace
Statement of responsibility
Irving Rein, Philip Kotler, Ben Shields
Creator
Contributor
Subject
Language
eng
http://library.link/vocab/creatorName
Rein, Irving J
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Kotler, Philip
  • Shields, Ben
http://library.link/vocab/subjectName
  • Sports
  • Sports
  • Communication in marketing
  • Sports spectators
  • Professional sports
Label
The elusive fan : reinventing sports in a crowded marketplace, Irving Rein, Philip Kotler, Ben Shields
Instantiates
Publication
Note
Includes index
Contents
  • Ch. 5.
  • Generating the sports brand transformation
  • Ch. 6.
  • Implementing the sports brand transformation
  • Ch. 7.
  • Communicating the sports brand
  • Ch. 8.
  • Sustaining the fan connection
  • Ch. 9.
  • Successful cases of sports branding
  • Ch. 1.
  • Ch. 10.
  • The future of fan connection
  • The fan challenge
  • Ch. 2.
  • Sports in trouble
  • Ch. 3.
  • How fans connect
  • Ch. 4.
  • Reinventing the sports brand
Control code
10782548
Dimensions
24 cm
Extent
xiv, 345 p.
Isbn
9780071454094
Isbn Type
(alk. paper)
Lccn
2006018779
System control number
  • (BNAtoc) 2006018779
  • (DLC) 2006018779
  • (Uk)013454410
Label
The elusive fan : reinventing sports in a crowded marketplace, Irving Rein, Philip Kotler, Ben Shields
Publication
Note
Includes index
Contents
  • Ch. 5.
  • Generating the sports brand transformation
  • Ch. 6.
  • Implementing the sports brand transformation
  • Ch. 7.
  • Communicating the sports brand
  • Ch. 8.
  • Sustaining the fan connection
  • Ch. 9.
  • Successful cases of sports branding
  • Ch. 1.
  • Ch. 10.
  • The future of fan connection
  • The fan challenge
  • Ch. 2.
  • Sports in trouble
  • Ch. 3.
  • How fans connect
  • Ch. 4.
  • Reinventing the sports brand
Control code
10782548
Dimensions
24 cm
Extent
xiv, 345 p.
Isbn
9780071454094
Isbn Type
(alk. paper)
Lccn
2006018779
System control number
  • (BNAtoc) 2006018779
  • (DLC) 2006018779
  • (Uk)013454410

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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