Coverart for item
The Resource The communicating company : towards an alternative theory of corporate communication, Hartmut Hübner, (electronic resource)

The communicating company : towards an alternative theory of corporate communication, Hartmut Hübner, (electronic resource)

Label
The communicating company : towards an alternative theory of corporate communication
Title
The communicating company
Title remainder
towards an alternative theory of corporate communication
Statement of responsibility
Hartmut Hübner
Creator
Subject
Language
eng
Summary
Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. This book presents a study which reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more 'communicational' aspects
Member of
http://library.link/vocab/creatorName
Hübner, Hartmut
Dewey number
658.4/5
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Contributions to management science
Series volume
1431-1941
http://library.link/vocab/subjectName
  • Communication in management
  • Communication in organizations
  • Corporate culture
  • Business
  • Communication en gestion
  • Communication dans les organisations
  • Culture d'entreprise
Label
The communicating company : towards an alternative theory of corporate communication, Hartmut Hübner, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [253]-274) and index
Color
multicolored
Contents
Cover -- Contents -- I. Theoretical context -- 1 Introduction -- 1.1 Corporate communication as a management instrument -- 1.2 The knowledge gap -- corporate communication reviewed -- 2 Purpose of the study -- 2.1 Extant corporate communication theories -- 2.2 Implications of the discourse perspective -- 2.3 Implications of the strategy-as-practice perspective -- 2.4 Purpose -- 3 Methodological considerations -- 3.1 Social constructionism -- 3.2 Towards a general research design -- 3.3 Quality and ethical considerations -- 4 Reference points for theory development -- 4.1 From practices to processes -- 4.2 An integrative framework of strategy processes -- 4.3 Matching strategy and communication processes -- 4.4 Concluding concrete research questions -- 5 Presentation of case study -- 5.1 Intech corporation (IC) -- 5.2 Intech business unit (IBU) -- 5.3 Situational focus -- 5.4 Definition of corporate communication discourse -- 5.5 Scope and timing -- II: Analysis -- 6 Analysis of case study -- 6.1 Theoretical considerations -- 6.2 Data preparation -- 6.3 Thematic analysis -- 6.4 Discourse analysis -- 6.5 Framework for analysis -- 7 Role and analysis of context -- 7.1 Definition of context -- 7.2 Developing a taxonomy -- 7.3 Analysis of generic themes -- 7.4 Context reviewed -- 8 Coordinating the company around dynamic purposes -- 8.1 Developing a taxonomy -- 8.2 Thematic analysis -- 8.3 Communicational review of business concept and identity -- 8.4 Discourse analysis -- 8.5 Theorising -- 9 Organising by linking decisions and actions -- 9.1 Developing a taxonomy -- 9.2 Thematic analysis -- 9.3 Communicational review of organising -- 9.4 Discourse analysis -- 9.5 Theorising -- 10 Facilitating implementation and change processes -- 10.1 Developing a taxonomy -- 10.2 Thematic analysis -- 10.3 Communicational review of change communication -- 10.4 Discourse analysis -- 10.5 Theorising -- 11 Leveraging competitive position and distinctive competencies -- 11.1 Developing a taxonomy -- 11.2 Thematic analysis -- 11.3 Communicational review of genres -- 11.4 Discourse analysis -- 11.5 Theorising -- III: Integration of findings -- 12 Key conclusions -- 12.1 Summary of initial findings -- 12.2 Interdiscursivity of management practices -- 12.3 Interdiscursivity in the Intech case -- 12.4 Towards an alternative theory of corporate communication -- 12.5 Achievements in terms of theory-building -- 12.6 Achievements in terms of understanding -- 12.7 Achievements in terms of practical implications -- 12.8 Methodological review -- 12.9 Suggestions for further research -- Appendix -- References -- Index -- Last Page
Control code
ocn184984839
Dimensions
unknown
Edition
1st ed
Extent
1 online resource (xiii, 277 p.)
Form of item
online
Isbn
9783790819281
Isbn Type
(softcover : alk. paper)
Other physical details
ill
Specific material designation
remote
System control number
(OCoLC)184984839
Label
The communicating company : towards an alternative theory of corporate communication, Hartmut Hübner, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. [253]-274) and index
Color
multicolored
Contents
Cover -- Contents -- I. Theoretical context -- 1 Introduction -- 1.1 Corporate communication as a management instrument -- 1.2 The knowledge gap -- corporate communication reviewed -- 2 Purpose of the study -- 2.1 Extant corporate communication theories -- 2.2 Implications of the discourse perspective -- 2.3 Implications of the strategy-as-practice perspective -- 2.4 Purpose -- 3 Methodological considerations -- 3.1 Social constructionism -- 3.2 Towards a general research design -- 3.3 Quality and ethical considerations -- 4 Reference points for theory development -- 4.1 From practices to processes -- 4.2 An integrative framework of strategy processes -- 4.3 Matching strategy and communication processes -- 4.4 Concluding concrete research questions -- 5 Presentation of case study -- 5.1 Intech corporation (IC) -- 5.2 Intech business unit (IBU) -- 5.3 Situational focus -- 5.4 Definition of corporate communication discourse -- 5.5 Scope and timing -- II: Analysis -- 6 Analysis of case study -- 6.1 Theoretical considerations -- 6.2 Data preparation -- 6.3 Thematic analysis -- 6.4 Discourse analysis -- 6.5 Framework for analysis -- 7 Role and analysis of context -- 7.1 Definition of context -- 7.2 Developing a taxonomy -- 7.3 Analysis of generic themes -- 7.4 Context reviewed -- 8 Coordinating the company around dynamic purposes -- 8.1 Developing a taxonomy -- 8.2 Thematic analysis -- 8.3 Communicational review of business concept and identity -- 8.4 Discourse analysis -- 8.5 Theorising -- 9 Organising by linking decisions and actions -- 9.1 Developing a taxonomy -- 9.2 Thematic analysis -- 9.3 Communicational review of organising -- 9.4 Discourse analysis -- 9.5 Theorising -- 10 Facilitating implementation and change processes -- 10.1 Developing a taxonomy -- 10.2 Thematic analysis -- 10.3 Communicational review of change communication -- 10.4 Discourse analysis -- 10.5 Theorising -- 11 Leveraging competitive position and distinctive competencies -- 11.1 Developing a taxonomy -- 11.2 Thematic analysis -- 11.3 Communicational review of genres -- 11.4 Discourse analysis -- 11.5 Theorising -- III: Integration of findings -- 12 Key conclusions -- 12.1 Summary of initial findings -- 12.2 Interdiscursivity of management practices -- 12.3 Interdiscursivity in the Intech case -- 12.4 Towards an alternative theory of corporate communication -- 12.5 Achievements in terms of theory-building -- 12.6 Achievements in terms of understanding -- 12.7 Achievements in terms of practical implications -- 12.8 Methodological review -- 12.9 Suggestions for further research -- Appendix -- References -- Index -- Last Page
Control code
ocn184984839
Dimensions
unknown
Edition
1st ed
Extent
1 online resource (xiii, 277 p.)
Form of item
online
Isbn
9783790819281
Isbn Type
(softcover : alk. paper)
Other physical details
ill
Specific material designation
remote
System control number
(OCoLC)184984839

Library Locations

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