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The Resource The Routledge companion to advertising and promotional culture, edited by Matthew P. McAllister, Emily West

The Routledge companion to advertising and promotional culture, edited by Matthew P. McAllister, Emily West

Label
The Routledge companion to advertising and promotional culture
Title
The Routledge companion to advertising and promotional culture
Statement of responsibility
edited by Matthew P. McAllister, Emily West
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • McAllister, Matthew P
  • West, Emily
Series statement
Routledge companions
http://library.link/vocab/subjectName
  • Advertising
  • Branding (Marketing)
  • Social media
Label
The Routledge companion to advertising and promotional culture, edited by Matthew P. McAllister, Emily West
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cultivating the romance of place : marketing as popular geography
  • Richard K. Popp
  • Regulating integrated advertising
  • Christina Spurgeon
  • Cross-media promotion and media synergy : practices, problems and policy responses
  • Jonathan Hardy
  • Media buying : the new power of advertising
  • Joseph Turow
  • The advertising industry in Latin America : a regional portrait
  • John Sinclair
  • Introduction
  • Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia
  • Kwangmi Ko Kim and Hong Cheng
  • The ties that bind : US Hispanic advertising and the tension between global and local forces
  • Christopher A. Chávez
  • The transnational promotional class and the circulation of value(s)
  • Melissa Aronczyk
  • Commodifying free labor online: social media, audiences, and advertising
  • Nicole S. Cohen
  • The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising
  • Neil M. Alperstein
  • Emily West and Matthew P. McAllister
  • Health literacy in DTCA 2.0 : digital and social media frontiers
  • Ashli Quesinberry Stokes
  • The new "real women" of advertising : subjects, experts, and producers in the interactive era
  • Brooke Erin Duffy
  • "Brut slaps" and twins : hypercommercialized sports media and the intensification of gender ideology
  • Matthew P. McAllister and Chenjerai Kumanyika
  • The ghosts of mad men : race and gender inequality inside American advertising agencies
  • Christopher Boulton
  • Governing taste : packaged foods, inscription devices, nutrition, and the child
  • Charlene Elliott
  • Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930
  • The new refeudalization of the public sphere
  • Jamie Warner
  • Rate your knowledge: the branded university
  • Sarah Banet-Weiser
  • Now hear this : the state of promotion and popular music
  • Devon Powers
  • Property porn : an analysis of online real estate advertising
  • Jacqueline Botterill
  • "Brand you!" : the business of personal branding and community in anxious times
  • Christine Harold
  • Gary Cross
  • Back to the future : gifts, friendship, and the re-figuration of advertising space
  • Iain MacRury
  • Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits
  • Mara Einstein
  • From advergames to branded worlds : the commercialization of digital gaming
  • Sara M. Grimes
  • The "crying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging
  • Robin Andersen
  • Behind the green curtain : constructing the green consumer with contemporary environmental advertising
  • Colleen Connolly-Ahern and Lee Ahern
  • "Sentimental 'greenbacks" of civilization" : cartes de visite and the pre-history of self-branding
  • The paradox of materiality : fashion, marketing, and the planetary ecology
  • Juliet B. Schor
  • Alison Hearn
  • The fight against critics and the discovery of "spin" : American advertising in the 1930s and 1940s
  • Inger L. Stole
Control code
ocn774497994
Dimensions
26 cm
Extent
xix, 464 pages
Isbn
9780415888011
Isbn Type
(hardback)
Lccn
2012028672
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)774497994
Label
The Routledge companion to advertising and promotional culture, edited by Matthew P. McAllister, Emily West
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cultivating the romance of place : marketing as popular geography
  • Richard K. Popp
  • Regulating integrated advertising
  • Christina Spurgeon
  • Cross-media promotion and media synergy : practices, problems and policy responses
  • Jonathan Hardy
  • Media buying : the new power of advertising
  • Joseph Turow
  • The advertising industry in Latin America : a regional portrait
  • John Sinclair
  • Introduction
  • Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia
  • Kwangmi Ko Kim and Hong Cheng
  • The ties that bind : US Hispanic advertising and the tension between global and local forces
  • Christopher A. Chávez
  • The transnational promotional class and the circulation of value(s)
  • Melissa Aronczyk
  • Commodifying free labor online: social media, audiences, and advertising
  • Nicole S. Cohen
  • The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising
  • Neil M. Alperstein
  • Emily West and Matthew P. McAllister
  • Health literacy in DTCA 2.0 : digital and social media frontiers
  • Ashli Quesinberry Stokes
  • The new "real women" of advertising : subjects, experts, and producers in the interactive era
  • Brooke Erin Duffy
  • "Brut slaps" and twins : hypercommercialized sports media and the intensification of gender ideology
  • Matthew P. McAllister and Chenjerai Kumanyika
  • The ghosts of mad men : race and gender inequality inside American advertising agencies
  • Christopher Boulton
  • Governing taste : packaged foods, inscription devices, nutrition, and the child
  • Charlene Elliott
  • Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930
  • The new refeudalization of the public sphere
  • Jamie Warner
  • Rate your knowledge: the branded university
  • Sarah Banet-Weiser
  • Now hear this : the state of promotion and popular music
  • Devon Powers
  • Property porn : an analysis of online real estate advertising
  • Jacqueline Botterill
  • "Brand you!" : the business of personal branding and community in anxious times
  • Christine Harold
  • Gary Cross
  • Back to the future : gifts, friendship, and the re-figuration of advertising space
  • Iain MacRury
  • Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits
  • Mara Einstein
  • From advergames to branded worlds : the commercialization of digital gaming
  • Sara M. Grimes
  • The "crying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging
  • Robin Andersen
  • Behind the green curtain : constructing the green consumer with contemporary environmental advertising
  • Colleen Connolly-Ahern and Lee Ahern
  • "Sentimental 'greenbacks" of civilization" : cartes de visite and the pre-history of self-branding
  • The paradox of materiality : fashion, marketing, and the planetary ecology
  • Juliet B. Schor
  • Alison Hearn
  • The fight against critics and the discovery of "spin" : American advertising in the 1930s and 1940s
  • Inger L. Stole
Control code
ocn774497994
Dimensions
26 cm
Extent
xix, 464 pages
Isbn
9780415888011
Isbn Type
(hardback)
Lccn
2012028672
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)774497994

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
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