Coverart for item
The Resource Textuality and contextuality : cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe, Aneta Smolińska

Textuality and contextuality : cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe, Aneta Smolińska

Label
Textuality and contextuality : cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe
Title
Textuality and contextuality
Title remainder
cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe
Statement of responsibility
Aneta Smolińska
Creator
Author
Subject
Language
eng
Summary
Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Smolińska, Aneta
Dewey number
659.101/4
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Sprachkönnen und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe
Series volume
B.D./Vol. 9
http://library.link/vocab/subjectName
  • Advertising
  • Language and culture
  • Multilingualism
  • Multiculturalism in advertising
  • Communication in marketing
  • Visual communication
  • Intercultural communication
Label
Textuality and contextuality : cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe, Aneta Smolińska
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Culture : theoretical and analytical perspectives -- Concepts of reality and their representations in the cultural system -- Interpreting text-image(s) relations -- Concepts and issues involving the idea of visual and verbal languages arrangements and ways to interpret them -- Verbal and visual interaction between advertising images and readers -- Conclusions and implications for further research
Control code
ocn999727693
Dimensions
unknown
Extent
1 online resource (276 pages)
File format
unknown
Form of item
online
Isbn
9783631706442
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)999727693
Label
Textuality and contextuality : cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe, Aneta Smolińska
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Culture : theoretical and analytical perspectives -- Concepts of reality and their representations in the cultural system -- Interpreting text-image(s) relations -- Concepts and issues involving the idea of visual and verbal languages arrangements and ways to interpret them -- Verbal and visual interaction between advertising images and readers -- Conclusions and implications for further research
Control code
ocn999727693
Dimensions
unknown
Extent
1 online resource (276 pages)
File format
unknown
Form of item
online
Isbn
9783631706442
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)999727693

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