Coverart for item
The Resource Television is the new television : the unexpected triumph of old media in the digital age, Michael Wolff

Television is the new television : the unexpected triumph of old media in the digital age, Michael Wolff

Label
Television is the new television : the unexpected triumph of old media in the digital age
Title
Television is the new television
Title remainder
the unexpected triumph of old media in the digital age
Statement of responsibility
Michael Wolff
Creator
Author
Subject
Language
eng
Summary
"The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers,"--Novelist
Cataloging source
YDXCP
http://library.link/vocab/creatorDate
1953-
http://library.link/vocab/creatorName
Wolff, Michael
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Television broadcasting
  • Mass media
  • Digital media
Target audience
adult
Label
Television is the new television : the unexpected triumph of old media in the digital age, Michael Wolff
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Prologue -- Part 1 The revolution is foretold -- Blinded by the new -- The logical outcome -- Why digital is so sure about the future... the millennials! -- Part 2 Inventing new media -- How news came to wag the dog -- To be, or not to be, cool -- Part 3 The new audience--and what it's worth -- Traffic patterns -- The self-promoters -- Tech men as ad men -- Explaining programmatic advertising -- The advertising curve -- Part 4 Counterrevolution -- The Netflix unRevolution -- Screen time -- More boxes -- Consolidating consolivision -- Television wants to be paid for -- Finding the new economics -- No neutrals in net neutrality -- When YouTube challenged TV--and lost -- YouTube becomes not YouTube -- Facebook television -- Part 5 The new television--or the new old television -- Premium plus plus plus -- Repacking the unbundle -- Part 6 Content is king--well, it is on television -- Sine qua non -- Television and the way we live now -- The digital postscript
Control code
ocn894540662
Dimensions
22 cm
Extent
212 pages
Isbn
9781591848134
Isbn Type
(hardcover)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)894540662
Label
Television is the new television : the unexpected triumph of old media in the digital age, Michael Wolff
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Prologue -- Part 1 The revolution is foretold -- Blinded by the new -- The logical outcome -- Why digital is so sure about the future... the millennials! -- Part 2 Inventing new media -- How news came to wag the dog -- To be, or not to be, cool -- Part 3 The new audience--and what it's worth -- Traffic patterns -- The self-promoters -- Tech men as ad men -- Explaining programmatic advertising -- The advertising curve -- Part 4 Counterrevolution -- The Netflix unRevolution -- Screen time -- More boxes -- Consolidating consolivision -- Television wants to be paid for -- Finding the new economics -- No neutrals in net neutrality -- When YouTube challenged TV--and lost -- YouTube becomes not YouTube -- Facebook television -- Part 5 The new television--or the new old television -- Premium plus plus plus -- Repacking the unbundle -- Part 6 Content is king--well, it is on television -- Sine qua non -- Television and the way we live now -- The digital postscript
Control code
ocn894540662
Dimensions
22 cm
Extent
212 pages
Isbn
9781591848134
Isbn Type
(hardcover)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)894540662

Library Locations

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      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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