Coverart for item
The Resource Television brandcasting : the return of the content-promotion hybrid, Jennifer Gillan

Television brandcasting : the return of the content-promotion hybrid, Jennifer Gillan

Label
Television brandcasting : the return of the content-promotion hybrid
Title
Television brandcasting
Title remainder
the return of the content-promotion hybrid
Statement of responsibility
Jennifer Gillan
Creator
Subject
Language
eng
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Gillan, Jennifer
Dewey number
384.550973
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Television broadcasting
  • Branding (Marketing)
  • Television broadcasting
  • Convergence (Telecommunication)
Label
Television brandcasting : the return of the content-promotion hybrid, Jennifer Gillan
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Studying Promotion, Paratexts, and "Total Merchandising"
  • Hosted Lead-ins and Studio History as Creative Nonfiction
  • 4.6.
  • Coca-Cola and Custom Character-Based Commercials
  • 4.7.
  • Television "Trailerizing" and The Parent Trap
  • 4.8.
  • Disney Channel's Decision Engines
  • 4.9.
  • Disney Parks on Modern Family and The Middle
  • Epilogue: Twitter Multitasking, Mad-vertising, and Sustainable TV
  • 0.5.
  • E.1.
  • Disney Re-Micks
  • E.2.
  • Complementary Storytelling: The Influence of the Lost Model
  • E.3.
  • Must-Tweet TV: #Pretty Little Liars
  • E.4.
  • From "Mad-vertising" Mad Men to Mad Predictions
  • Chapter Summaries
  • 1.
  • Broadcasting Series and Sponsors
  • 1.1.
  • Branding the Modern Family: 1950s and Now
  • 1.2.
  • Sponsored Credit Sequences
  • 1.3.
  • Machine generated contents note:
  • Dramatized Advertisements
  • 1.4.
  • Danny Thomas, Dodge, and Ethnic Strivers
  • 1.5.
  • Star Sitcoms: Lucy, Desi, and Danny ... and MacMurray?
  • 1.6.
  • The Nelsons as America's Favorite Endorsers
  • 1.7.
  • Showcasing Consumer Aspirations
  • 1.8.
  • 0.1.
  • Buying and Being American from the Andersons to the Goldbergs
  • 1.9.
  • Suburban Strivers, Modern Family, and The Middle
  • 1.10.
  • Re-contextualizing Sponsored Sitcoms of the 1950s
  • 2.
  • Narrowcasting Schedules and Stars
  • 2.1.
  • Narrowcast Broadcasting
  • 2.2.
  • Return of the Content--Promotion Hybrid
  • Showtime's "Bleak Comedy" Schedule Pairs
  • 2.3.
  • From Premium to Broadcast Channel Brands
  • 2.4.
  • ABC as Middlecaster
  • 2.5.
  • Ozzie & Harriet and the Peer-ent
  • 2.6.
  • The Rock ̀n' Roll Era Arrives on ABC
  • 2.7.
  • 0.2.
  • My Three Sons and the Generational Accord Sitcom Cycle
  • 2.8.
  • Wally, Ward, and Eddie Haskell on Leave It to Beaver
  • 2.9.
  • From Bobby Soxer to Beach Bunny on Donna Reed
  • 2.10.
  • Rock ̀n' Roll (& Lose Control) on Patty Duke and Gidget
  • 2.11.
  • That Kind of Girl on That Girl and Bewitched
  • 2.12.
  • Viewers and Their Networks of Friends
  • ABC's Thursday's Girls Schedule Promotions
  • 2.13.
  • Family Fridays and Tween Tuesdays
  • 2.14.
  • ABC's Mid-1970s Ratings Dominance
  • 2.15.
  • From TGIF to Disney Channel's Friendship Economy
  • 3.
  • Cable Brandcasting and Disney Channel's Company Voice
  • 3.1.
  • 0.3.
  • Disney Channel as Brandcaster
  • 3.2.
  • Disney Channel: A Premium/Basic Cable Hybrid
  • 3.3.
  • Brandcasting Through Myth Stories
  • 3.4.
  • The Obstinate Optimist and "In-Betweener" Content
  • 3.5.
  • Brandcasters and Boutique Content-about-Content Firms
  • 3.6.
  • Television Endorsements and the Call-to-Affiliation
  • Disney's Sunny Outlook on Stardom: YouTube to Hollywood
  • 3.7.
  • Brand Managing Themselves: Miley Cyrus and The Jonas Brothers
  • 3.8.
  • From BFF Sitcoms to Disney's Friends for Change
  • 3.9.
  • Friends for Change Music Videos
  • 3.10.
  • Purchaser Citizens and Parent Company Sustainability
  • 4.
  • 0.4.
  • Disney Studios' Brand Management on TV and Blu-ray/DVD
  • 4.1.
  • Parent Company Brandcasting
  • 4.2.
  • Disney Brand Management Films? Saving Mr. Banks and Frozen
  • 4.3.
  • Authorizing Walt Disney
  • 4.4.
  • Interpretive Frames on Blu-ray/DVD
  • 4.5.
Control code
ocn896794557
Dimensions
unknown
Extent
1 online resource (294 p.)
File format
unknown
Form of item
online
Isbn
9781135020620
Isbn Type
(electronic bk)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)896794557
Label
Television brandcasting : the return of the content-promotion hybrid, Jennifer Gillan
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Studying Promotion, Paratexts, and "Total Merchandising"
  • Hosted Lead-ins and Studio History as Creative Nonfiction
  • 4.6.
  • Coca-Cola and Custom Character-Based Commercials
  • 4.7.
  • Television "Trailerizing" and The Parent Trap
  • 4.8.
  • Disney Channel's Decision Engines
  • 4.9.
  • Disney Parks on Modern Family and The Middle
  • Epilogue: Twitter Multitasking, Mad-vertising, and Sustainable TV
  • 0.5.
  • E.1.
  • Disney Re-Micks
  • E.2.
  • Complementary Storytelling: The Influence of the Lost Model
  • E.3.
  • Must-Tweet TV: #Pretty Little Liars
  • E.4.
  • From "Mad-vertising" Mad Men to Mad Predictions
  • Chapter Summaries
  • 1.
  • Broadcasting Series and Sponsors
  • 1.1.
  • Branding the Modern Family: 1950s and Now
  • 1.2.
  • Sponsored Credit Sequences
  • 1.3.
  • Machine generated contents note:
  • Dramatized Advertisements
  • 1.4.
  • Danny Thomas, Dodge, and Ethnic Strivers
  • 1.5.
  • Star Sitcoms: Lucy, Desi, and Danny ... and MacMurray?
  • 1.6.
  • The Nelsons as America's Favorite Endorsers
  • 1.7.
  • Showcasing Consumer Aspirations
  • 1.8.
  • 0.1.
  • Buying and Being American from the Andersons to the Goldbergs
  • 1.9.
  • Suburban Strivers, Modern Family, and The Middle
  • 1.10.
  • Re-contextualizing Sponsored Sitcoms of the 1950s
  • 2.
  • Narrowcasting Schedules and Stars
  • 2.1.
  • Narrowcast Broadcasting
  • 2.2.
  • Return of the Content--Promotion Hybrid
  • Showtime's "Bleak Comedy" Schedule Pairs
  • 2.3.
  • From Premium to Broadcast Channel Brands
  • 2.4.
  • ABC as Middlecaster
  • 2.5.
  • Ozzie & Harriet and the Peer-ent
  • 2.6.
  • The Rock ̀n' Roll Era Arrives on ABC
  • 2.7.
  • 0.2.
  • My Three Sons and the Generational Accord Sitcom Cycle
  • 2.8.
  • Wally, Ward, and Eddie Haskell on Leave It to Beaver
  • 2.9.
  • From Bobby Soxer to Beach Bunny on Donna Reed
  • 2.10.
  • Rock ̀n' Roll (& Lose Control) on Patty Duke and Gidget
  • 2.11.
  • That Kind of Girl on That Girl and Bewitched
  • 2.12.
  • Viewers and Their Networks of Friends
  • ABC's Thursday's Girls Schedule Promotions
  • 2.13.
  • Family Fridays and Tween Tuesdays
  • 2.14.
  • ABC's Mid-1970s Ratings Dominance
  • 2.15.
  • From TGIF to Disney Channel's Friendship Economy
  • 3.
  • Cable Brandcasting and Disney Channel's Company Voice
  • 3.1.
  • 0.3.
  • Disney Channel as Brandcaster
  • 3.2.
  • Disney Channel: A Premium/Basic Cable Hybrid
  • 3.3.
  • Brandcasting Through Myth Stories
  • 3.4.
  • The Obstinate Optimist and "In-Betweener" Content
  • 3.5.
  • Brandcasters and Boutique Content-about-Content Firms
  • 3.6.
  • Television Endorsements and the Call-to-Affiliation
  • Disney's Sunny Outlook on Stardom: YouTube to Hollywood
  • 3.7.
  • Brand Managing Themselves: Miley Cyrus and The Jonas Brothers
  • 3.8.
  • From BFF Sitcoms to Disney's Friends for Change
  • 3.9.
  • Friends for Change Music Videos
  • 3.10.
  • Purchaser Citizens and Parent Company Sustainability
  • 4.
  • 0.4.
  • Disney Studios' Brand Management on TV and Blu-ray/DVD
  • 4.1.
  • Parent Company Brandcasting
  • 4.2.
  • Disney Brand Management Films? Saving Mr. Banks and Frozen
  • 4.3.
  • Authorizing Walt Disney
  • 4.4.
  • Interpretive Frames on Blu-ray/DVD
  • 4.5.
Control code
ocn896794557
Dimensions
unknown
Extent
1 online resource (294 p.)
File format
unknown
Form of item
online
Isbn
9781135020620
Isbn Type
(electronic bk)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)896794557

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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