Coverart for item
The Resource Television and new media : must-click TV, Jennifer Gillan

Television and new media : must-click TV, Jennifer Gillan

Label
Television and new media : must-click TV
Title
Television and new media
Title remainder
must-click TV
Statement of responsibility
Jennifer Gillan
Creator
Subject
Language
eng
Summary
"Television and New Media" introduces students to the ways that new media technologies have transformed contemporary television production, distribution, and reception practices. Drawing upon recent examples including "Lost", "24", and "Heroes", this book closely examines the ways that television programming has changed with the influx of new media - transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through transmedia storytelling. This book is essential for und
http://library.link/vocab/creatorName
Gillan, Jennifer
Dewey number
791.45/750973
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Television programs
  • Television programs
  • Television broadcasting
  • Convergence (Telecommunication)
  • Television viewers
Label
Television and new media : must-click TV, Jennifer Gillan
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 290-301) and index
Color
mixed
Contents
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion
Control code
ocn692197565
Dimensions
unknown
Extent
1 online resource (313 pages)
File format
unknown
Form of item
online
Isbn
9780203875032
Level of compression
unknown
Note
Taylor & Francis
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)692197565
Label
Television and new media : must-click TV, Jennifer Gillan
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 290-301) and index
Color
mixed
Contents
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion
Control code
ocn692197565
Dimensions
unknown
Extent
1 online resource (313 pages)
File format
unknown
Form of item
online
Isbn
9780203875032
Level of compression
unknown
Note
Taylor & Francis
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)692197565

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
Processing Feedback ...