Coverart for item
The Resource Television : what's on, who's watching, and what it means, George Comstock, Erica Scharrer

Television : what's on, who's watching, and what it means, George Comstock, Erica Scharrer

Label
Television : what's on, who's watching, and what it means
Title
Television
Title remainder
what's on, who's watching, and what it means
Statement of responsibility
George Comstock, Erica Scharrer
Creator
Contributor
Subject
Language
eng
Summary
"Television: What's On, Who's Watching, and What it Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television advertising no longer persuades - it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior."--BOOK JACKET
Cataloging source
DLC
http://library.link/vocab/creatorName
Comstock, George A
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Scharrer, Erica
http://library.link/vocab/subjectName
  • Television broadcasting
  • Television broadcasting
Label
Television : what's on, who's watching, and what it means, George Comstock, Erica Scharrer
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 311-369) and index
Contents
Pt. I. The Industry and the Audience. 1. Three Eras. 2. The Main Means. 3. Assembled to Monitor -- Pt. II. Manufacturing the World. 4. Decisions, Stories, and Viewers. 5. The Political Medium. 6. Public Thought and Action -- Pt. III. Of Time and Content. 7. Scholastic Performance. 8. Antisocial Behavior
Control code
ocm40883025
Dimensions
24 cm
Extent
xi, 388 p.
Lccn
99060584
Other physical details
ill.
System control number
(OCoLC)40883025
Label
Television : what's on, who's watching, and what it means, George Comstock, Erica Scharrer
Publication
Bibliography note
Includes bibliographical references (p. 311-369) and index
Contents
Pt. I. The Industry and the Audience. 1. Three Eras. 2. The Main Means. 3. Assembled to Monitor -- Pt. II. Manufacturing the World. 4. Decisions, Stories, and Viewers. 5. The Political Medium. 6. Public Thought and Action -- Pt. III. Of Time and Content. 7. Scholastic Performance. 8. Antisocial Behavior
Control code
ocm40883025
Dimensions
24 cm
Extent
xi, 388 p.
Lccn
99060584
Other physical details
ill.
System control number
(OCoLC)40883025

Library Locations

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      -36.733330 174.700641
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      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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