Coverart for item
The Resource Successfully marketing clinical trial results : winning in the healthcare business, Günter Umbach, (electronic resource)

Successfully marketing clinical trial results : winning in the healthcare business, Günter Umbach, (electronic resource)

Label
Successfully marketing clinical trial results : winning in the healthcare business
Title
Successfully marketing clinical trial results
Title remainder
winning in the healthcare business
Statement of responsibility
Günter Umbach
Creator
Subject
Language
eng
http://library.link/vocab/creatorName
Umbach, Günter
Dewey number
615.10688
Illustrations
  • illustrations
  • portraits
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Drugs
  • Drugs
Label
Successfully marketing clinical trial results : winning in the healthcare business, Günter Umbach, (electronic resource)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 197-198)
Color
multicolored
Contents
Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action
Control code
ocn757821437
Dimensions
unknown
Extent
1 online resource (xiii, 198 pages)
File format
unknown
Form of item
online
Isbn
9781409427605
Level of compression
unknown
Note
eBooks on EBSCOhost
Other physical details
illustrations, portrait
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)757821437
Label
Successfully marketing clinical trial results : winning in the healthcare business, Günter Umbach, (electronic resource)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 197-198)
Color
multicolored
Contents
Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action
Control code
ocn757821437
Dimensions
unknown
Extent
1 online resource (xiii, 198 pages)
File format
unknown
Form of item
online
Isbn
9781409427605
Level of compression
unknown
Note
eBooks on EBSCOhost
Other physical details
illustrations, portrait
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)757821437

Library Locations

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      Albany, Auckland, 0632, NZ
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