Coverart for item
The Resource Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor, Barry McLeish

Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor, Barry McLeish

Label
Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor
Title
Successful marketing strategies for nonprofit organizations
Title remainder
winning in the age of the elusive donor
Statement of responsibility
Barry McLeish
Creator
Subject
Language
eng
Summary
"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."-- Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1956-
http://library.link/vocab/creatorName
McLeish, Barry
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Nonprofit organizations
Label
Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor, Barry McLeish
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Pt. 1. Introduction -- 1. A new way of doing business for the nonprofit organization -- 2. The development of a marketing strategy -- 3. The phased strategic marketing plan -- Pt. 2. The external analysis -- 4. External analysis: client, donor, volunteer and competitor research -- 5. Researching your nonprofit organization's environment -- 6. Competition and internal marketing analysis -- 7. Value propositions and marketing objectives -- 8. Creating competitive advantage -- 9. Winning through competitive strategy options -- 10. Creating a competitive image and brand -- Epilogue
Control code
ocn642352185
Dimensions
24 cm
Edition
2nd ed
Extent
xxxii, 256 p.
Isbn
9780470529812
Isbn Type
(hardback)
Lccn
2010024727
System control number
(OCoLC)642352185
Label
Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor, Barry McLeish
Publication
Bibliography note
Includes bibliographical references and index
Contents
Pt. 1. Introduction -- 1. A new way of doing business for the nonprofit organization -- 2. The development of a marketing strategy -- 3. The phased strategic marketing plan -- Pt. 2. The external analysis -- 4. External analysis: client, donor, volunteer and competitor research -- 5. Researching your nonprofit organization's environment -- 6. Competition and internal marketing analysis -- 7. Value propositions and marketing objectives -- 8. Creating competitive advantage -- 9. Winning through competitive strategy options -- 10. Creating a competitive image and brand -- Epilogue
Control code
ocn642352185
Dimensions
24 cm
Edition
2nd ed
Extent
xxxii, 256 p.
Isbn
9780470529812
Isbn Type
(hardback)
Lccn
2010024727
System control number
(OCoLC)642352185

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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