Coverart for item
The Resource Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel, Theo B.C. Poiesz, W. Fred van Raaij

Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel, Theo B.C. Poiesz, W. Fred van Raaij

Label
Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
Title
Strategic marketing and the future of consumer behaviour
Title remainder
introducing the virtual guardian angel
Statement of responsibility
Theo B.C. Poiesz, W. Fred van Raaij
Creator
Contributor
Subject
Language
eng
Summary
"Providing a critical view on new synergies in present-day marketing practices, this book will be invaluable to those interested in marketing strategy and consumer behaviour, including scholars of marketing and business management, and marketing practitioners."--BOOK JACKET
http://library.link/vocab/creatorName
Poiesz, Theo
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Raaij, W. Fred van
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Consumer behavior
  • Strategic planning
Label
Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel, Theo B.C. Poiesz, W. Fred van Raaij
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 216-220) and index
Contents
1. Predicting the Future -- 2. Developments in Markets and Marketing -- 3. Consumers in the Pressure Cooker -- 4. Marketing Developments: A Synthesis -- 5. Developments in Customer Behaviour -- 6. Implications for Markets and Marketing -- 7. Social and Cultural Effects -- 8. Epilogue
Control code
11608452
Dimensions
24 cm
Extent
xi, 216 p.
Isbn
9781843767725
Lccn
2007038602
Other physical details
ill.
System control number
  • (OCoLC)ocn171559618
  • (OCoLC)171559618
  • 11608452
Label
Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel, Theo B.C. Poiesz, W. Fred van Raaij
Publication
Bibliography note
Includes bibliographical references (p. 216-220) and index
Contents
1. Predicting the Future -- 2. Developments in Markets and Marketing -- 3. Consumers in the Pressure Cooker -- 4. Marketing Developments: A Synthesis -- 5. Developments in Customer Behaviour -- 6. Implications for Markets and Marketing -- 7. Social and Cultural Effects -- 8. Epilogue
Control code
11608452
Dimensions
24 cm
Extent
xi, 216 p.
Isbn
9781843767725
Lccn
2007038602
Other physical details
ill.
System control number
  • (OCoLC)ocn171559618
  • (OCoLC)171559618
  • 11608452

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
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