Coverart for item
The Resource Sport brands, Patrick Bouchet, Dieter Hillairet and Guillaume Bodet

Sport brands, Patrick Bouchet, Dieter Hillairet and Guillaume Bodet

Label
Sport brands
Title
Sport brands
Statement of responsibility
Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Bouchet, Patrick
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Sports marketing series
http://library.link/vocab/subjectName
  • Sports
  • Professional sports
  • Sports
  • Sports
  • Sports administration
Label
Sport brands, Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 182-189) and index
Contents
Introduction: concepts, values and contextual framing -- The great variety of sport brands -- The intangible influence of sport brands -- Subcultures, communities and sport brands -- The economic and social value of sport brands -- Sport brands' growth strategies -- Sport brands' threats
Control code
ocn783167632
Dimensions
24 cm
Extent
x, 197 p.
Isbn
9780415532853
Isbn Type
(pbk.)
Lccn
2012033184
System control number
(OCoLC)783167632
Label
Sport brands, Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
Publication
Bibliography note
Includes bibliographical references (pages 182-189) and index
Contents
Introduction: concepts, values and contextual framing -- The great variety of sport brands -- The intangible influence of sport brands -- Subcultures, communities and sport brands -- The economic and social value of sport brands -- Sport brands' growth strategies -- Sport brands' threats
Control code
ocn783167632
Dimensions
24 cm
Extent
x, 197 p.
Isbn
9780415532853
Isbn Type
(pbk.)
Lccn
2012033184
System control number
(OCoLC)783167632

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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