Coverart for item
The Resource Social media intelligence, Wendy W. Moe, David A. Schweidel

Social media intelligence, Wendy W. Moe, David A. Schweidel

Label
Social media intelligence
Title
Social media intelligence
Statement of responsibility
Wendy W. Moe, David A. Schweidel
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Moe, Wendy
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1981-
http://library.link/vocab/relatedWorkOrContributorName
Schweidel, David A.
http://library.link/vocab/subjectName
  • Consumers
  • Social media
  • Marketing
  • Internet marketing
Label
Social media intelligence, Wendy W. Moe, David A. Schweidel
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
The beginnings of social media intelligence -- Fundamentals of opinion formation -- Why do we share our opinions? -- The social effects of stranges -- Opinion ecosystems and the evolution within -- Are social media fragmenting the population? -- Managing social media communities for better social media intelligence -- Cutting through the online chatter -- Intelligence integration -- Building social media intelligence into our strategies -- Moving from social media monitoring to social media intelligence
Control code
15365358
Dimensions
24 cm
Extent
x, 194 pages
Isbn
9781107031203
Isbn Type
(hardback : alk. paper)
Lccn
2013030426
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)855491740
  • (OCoLC)ocn855491740
  • ocn855491740
Label
Social media intelligence, Wendy W. Moe, David A. Schweidel
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
The beginnings of social media intelligence -- Fundamentals of opinion formation -- Why do we share our opinions? -- The social effects of stranges -- Opinion ecosystems and the evolution within -- Are social media fragmenting the population? -- Managing social media communities for better social media intelligence -- Cutting through the online chatter -- Intelligence integration -- Building social media intelligence into our strategies -- Moving from social media monitoring to social media intelligence
Control code
15365358
Dimensions
24 cm
Extent
x, 194 pages
Isbn
9781107031203
Isbn Type
(hardback : alk. paper)
Lccn
2013030426
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)855491740
  • (OCoLC)ocn855491740
  • ocn855491740

Library Locations

    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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