Coverart for item
The Resource Social marketing : behavior change for social good, Nancy R. Lee, Philip Kotler

Social marketing : behavior change for social good, Nancy R. Lee, Philip Kotler

Label
Social marketing : behavior change for social good
Title
Social marketing
Title remainder
behavior change for social good
Statement of responsibility
Nancy R. Lee, Philip Kotler
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1945-
http://library.link/vocab/creatorName
Lee, Nancy
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kotler, Philip
http://library.link/vocab/subjectName
  • Social marketing
  • Behavior modification
Label
Social marketing : behavior change for social good, Nancy R. Lee, Philip Kotler
Instantiates
Publication
Note
Revised edition of the authors' Social marketing, [2016]
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part 1: Understanding social marketing -- Defining and distinguishing social marketing -- 10 step strategic planning model -- Research options -- Behavior change theories, models, and frameworks -- Part 2: Determining plan pupose, focus, audience, behaviors, insights -- Steps 1 & 2: social issue, purpose, focus, situation analysis -- Step 3: selecting priority audiences -- Step 4: Behavior objectives and target goals -- Step 5: audience insights -- Part 3: Developing marketing intervention strategies -- Step 6: Crafting a desired positioning -- Step 7: Product: creating a product platform -- Step 7: Price: determining incentives and disincentives -- Step 7: Place: making access convenient and pleasant -- Step 7: Promotion: deciding on messages, messengers, and creative strategies -- Step 7: Promotion: selecting communication channels -- Part 4: Managing social marketing programs -- Step 8: Monitoring and evaluation -- Step 9: Budget and funding plans -- Step 10: Implementation and sustaining behaviors plans -- Epilogue -- Appendix A: social marketing planning worksheets -- Appendix B: sample social marketing plans -- Appendix C: additional planning models -- Appendix D: social marketing resources -- Appendix E: history annex -- Appendix F: courses -- Appendix G: international social marketing association's academic competencies -- References -- Index
Control code
on1051776147
Dimensions
24 cm
Edition
Sixth edition
Extent
xxiii, 486 pages, 109 differently numbered pages
Isbn
9781544351490
Isbn Type
(paperback ; alkaline paper)
Lccn
2018040810
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)1051776147
Label
Social marketing : behavior change for social good, Nancy R. Lee, Philip Kotler
Publication
Note
Revised edition of the authors' Social marketing, [2016]
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part 1: Understanding social marketing -- Defining and distinguishing social marketing -- 10 step strategic planning model -- Research options -- Behavior change theories, models, and frameworks -- Part 2: Determining plan pupose, focus, audience, behaviors, insights -- Steps 1 & 2: social issue, purpose, focus, situation analysis -- Step 3: selecting priority audiences -- Step 4: Behavior objectives and target goals -- Step 5: audience insights -- Part 3: Developing marketing intervention strategies -- Step 6: Crafting a desired positioning -- Step 7: Product: creating a product platform -- Step 7: Price: determining incentives and disincentives -- Step 7: Place: making access convenient and pleasant -- Step 7: Promotion: deciding on messages, messengers, and creative strategies -- Step 7: Promotion: selecting communication channels -- Part 4: Managing social marketing programs -- Step 8: Monitoring and evaluation -- Step 9: Budget and funding plans -- Step 10: Implementation and sustaining behaviors plans -- Epilogue -- Appendix A: social marketing planning worksheets -- Appendix B: sample social marketing plans -- Appendix C: additional planning models -- Appendix D: social marketing resources -- Appendix E: history annex -- Appendix F: courses -- Appendix G: international social marketing association's academic competencies -- References -- Index
Control code
on1051776147
Dimensions
24 cm
Edition
Sixth edition
Extent
xxiii, 486 pages, 109 differently numbered pages
Isbn
9781544351490
Isbn Type
(paperback ; alkaline paper)
Lccn
2018040810
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)1051776147

Library Locations

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      -40.385395 175.617407
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