Coverart for item
The Resource Shoppernomics : how to shorten and focus the shoppers' routes to purchase[electronic resource], Roddy Mullin and Colin Harper

Shoppernomics : how to shorten and focus the shoppers' routes to purchase[electronic resource], Roddy Mullin and Colin Harper

Label
Shoppernomics : how to shorten and focus the shoppers' routes to purchase[electronic resource]
Title
Shoppernomics
Title remainder
how to shorten and focus the shoppers' routes to purchase[electronic resource]
Statement of responsibility
Roddy Mullin and Colin Harper
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
E7B
http://library.link/vocab/creatorName
Mullin, Roddy
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1948-
http://library.link/vocab/relatedWorkOrContributorName
Harper, Colin
http://library.link/vocab/subjectName
  • Communication in marketing
  • Consumer behavior
  • Consumers
  • Sales promotion
Label
Shoppernomics : how to shorten and focus the shoppers' routes to purchase[electronic resource], Roddy Mullin and Colin Harper
Instantiates
Publication
Copyright
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
  • The Customer -- Who Are They?
  • 4.
  • Communicating with the Shopper/Customer
  • 5.
  • Getting the Message Across
  • 6.
  • The Barriers to Purchase
  • pt. II
  • COMMUNICATING WITH THE SHOPPER IN THE FUTURE
  • 7.
  • Machine generated contents note:
  • The Shopping Mission
  • 8.
  • Out of Store
  • 9.
  • On the Way to the Store
  • 10.
  • In the Store, On the Website
  • 11.
  • In the Store -- Managing and Selecting Promotion Techniques
  • 12.
  • pt. I
  • After Purchase
  • 13.
  • Dare to Be Different
  • pt. III
  • WHAT THE BRAND MANAGER, RETAILER AND SUPPLIER SHOULD NOW DO
  • 14.
  • How To Do It: Successful Approaches Dissected
  • 15.
  • The Shopper Marketing Organisation
  • 16.
  • THE SHOPPER ANALYSED
  • Measuring Effectiveness
  • 17.
  • Researching the Consumer/Customer ̀in Their Community'
  • 18.
  • Researching the Shoppers' In-Store Behaviour
  • 19.
  • Research from the Retail Side
  • 20.
  • Strategic Scenarios
  • 21.
  • 1.
  • The Future Prognosis of Shopping
  • 22.
  • Implementing the Changes Pragmatically
  • Inside the Mind of the Shopper
  • 2.
  • The Communication Canvas
  • 3.
Control code
ocn889263804
Dimensions
unknown
Extent
1 online resource (330 pages)
File format
unknown
Form of item
online
Isbn
9781472424860
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations, tables
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)889263804
Label
Shoppernomics : how to shorten and focus the shoppers' routes to purchase[electronic resource], Roddy Mullin and Colin Harper
Publication
Copyright
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
  • The Customer -- Who Are They?
  • 4.
  • Communicating with the Shopper/Customer
  • 5.
  • Getting the Message Across
  • 6.
  • The Barriers to Purchase
  • pt. II
  • COMMUNICATING WITH THE SHOPPER IN THE FUTURE
  • 7.
  • Machine generated contents note:
  • The Shopping Mission
  • 8.
  • Out of Store
  • 9.
  • On the Way to the Store
  • 10.
  • In the Store, On the Website
  • 11.
  • In the Store -- Managing and Selecting Promotion Techniques
  • 12.
  • pt. I
  • After Purchase
  • 13.
  • Dare to Be Different
  • pt. III
  • WHAT THE BRAND MANAGER, RETAILER AND SUPPLIER SHOULD NOW DO
  • 14.
  • How To Do It: Successful Approaches Dissected
  • 15.
  • The Shopper Marketing Organisation
  • 16.
  • THE SHOPPER ANALYSED
  • Measuring Effectiveness
  • 17.
  • Researching the Consumer/Customer ̀in Their Community'
  • 18.
  • Researching the Shoppers' In-Store Behaviour
  • 19.
  • Research from the Retail Side
  • 20.
  • Strategic Scenarios
  • 21.
  • 1.
  • The Future Prognosis of Shopping
  • 22.
  • Implementing the Changes Pragmatically
  • Inside the Mind of the Shopper
  • 2.
  • The Communication Canvas
  • 3.
Control code
ocn889263804
Dimensions
unknown
Extent
1 online resource (330 pages)
File format
unknown
Form of item
online
Isbn
9781472424860
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations, tables
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)889263804

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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