Coverart for item
The Resource Shaping efficient employer branding strategies to target Generation Y : a cross-national perspective on recruitment marketing, Elena Hubschmid

Shaping efficient employer branding strategies to target Generation Y : a cross-national perspective on recruitment marketing, Elena Hubschmid

Label
Shaping efficient employer branding strategies to target Generation Y : a cross-national perspective on recruitment marketing
Title
Shaping efficient employer branding strategies to target Generation Y
Title remainder
a cross-national perspective on recruitment marketing
Statement of responsibility
Elena Hubschmid
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1984-
http://library.link/vocab/creatorName
Hubschmid, Elena
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Employees
  • Generation Y
  • Young adults
  • Manpower planning
  • Target marketing
Label
Shaping efficient employer branding strategies to target Generation Y : a cross-national perspective on recruitment marketing, Elena Hubschmid
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 220-240)
Contents
Introduction -- Conceptual background and theoretical foundations of the research model -- Conceptual framework -- Development of the research model -- Methods of empirical research -- Results of the study -- Discussion and recommendations
Control code
ocn819741732
Dimensions
24 cm
Extent
xix, 240 p.
Isbn
9783034312462
Lccn
2012045897
System control number
(OCoLC)819741732
Label
Shaping efficient employer branding strategies to target Generation Y : a cross-national perspective on recruitment marketing, Elena Hubschmid
Publication
Bibliography note
Includes bibliographical references (pages 220-240)
Contents
Introduction -- Conceptual background and theoretical foundations of the research model -- Conceptual framework -- Development of the research model -- Methods of empirical research -- Results of the study -- Discussion and recommendations
Control code
ocn819741732
Dimensions
24 cm
Extent
xix, 240 p.
Isbn
9783034312462
Lccn
2012045897
System control number
(OCoLC)819741732

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