Coverart for item
The Resource Segmentation, revenue management and pricing analytics, Tudor Bodea & Mark Ferguson

Segmentation, revenue management and pricing analytics, Tudor Bodea & Mark Ferguson

Label
Segmentation, revenue management and pricing analytics
Title
Segmentation, revenue management and pricing analytics
Statement of responsibility
Tudor Bodea & Mark Ferguson
Creator
Contributor
Subject
Language
eng
Summary
"The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits"--
Assigning source
Provided by publisher
Cataloging source
N$T
http://library.link/vocab/creatorName
Bodea, Tudor
Dewey number
658.15/54
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1969-
http://library.link/vocab/relatedWorkOrContributorName
Ferguson, Mark
http://library.link/vocab/subjectName
  • Revenue management
  • Pricing
  • Market segmentation
Label
Segmentation, revenue management and pricing analytics, Tudor Bodea & Mark Ferguson
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Capacity-Based Revenue Management
  • ch. 5
  • Unconstraining
  • ch. 6
  • Pricing Analytics
  • ch. 7
  • Dynamic and Markdown Pricing
  • ch. 8
  • Pricing in Business-to-Business Environments
  • ch. 9
  • Machine generated contents note:
  • Customer Behavior Aspects of Pricing
  • ch. 1
  • The Ideas Behind Customer Segmentation
  • ch. 2
  • Forecasting
  • ch. 3
  • Promotion Forecasting
  • ch. 4
Control code
ocn874563336
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781136624834
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)874563336
Label
Segmentation, revenue management and pricing analytics, Tudor Bodea & Mark Ferguson
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Capacity-Based Revenue Management
  • ch. 5
  • Unconstraining
  • ch. 6
  • Pricing Analytics
  • ch. 7
  • Dynamic and Markdown Pricing
  • ch. 8
  • Pricing in Business-to-Business Environments
  • ch. 9
  • Machine generated contents note:
  • Customer Behavior Aspects of Pricing
  • ch. 1
  • The Ideas Behind Customer Segmentation
  • ch. 2
  • Forecasting
  • ch. 3
  • Promotion Forecasting
  • ch. 4
Control code
ocn874563336
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781136624834
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)874563336

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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