Coverart for item
The Resource Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley

Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley

Label
Rethinking reputation : how PR trumps marketing and advertising in the new media world
Title
Rethinking reputation
Title remainder
how PR trumps marketing and advertising in the new media world
Statement of responsibility
Fraser P. Seitel, John Doorley
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Seitel, Fraser P
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Doorley, John
http://library.link/vocab/subjectName
  • Public relations
  • Publicity
  • Internet in public relations
  • Internet in publicity
  • Reputation
  • Corporate image
  • Social media
Label
Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation
Control code
ocn760974739
Dimensions
25 cm
Extent
x, 235 p.
Isbn
9780230338333
Lccn
2012011583
System control number
(OCoLC)760974739
Label
Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley
Publication
Bibliography note
Includes bibliographical references and index
Contents
The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation
Control code
ocn760974739
Dimensions
25 cm
Extent
x, 235 p.
Isbn
9780230338333
Lccn
2012011583
System control number
(OCoLC)760974739

Library Locations

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      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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