Coverart for item
The Resource Retail internationalization : analysis of market entry modes, format transfer and coordination of retail activities, Stefan Elsner

Retail internationalization : analysis of market entry modes, format transfer and coordination of retail activities, Stefan Elsner

Label
Retail internationalization : analysis of market entry modes, format transfer and coordination of retail activities
Title
Retail internationalization
Title remainder
analysis of market entry modes, format transfer and coordination of retail activities
Statement of responsibility
Stefan Elsner
Creator
Subject
Language
eng
Summary
Retail internationalization is gaining importance in retail practice, but the research status is still fairly narrow. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the successful retail format transfer and the successful organizational structure abroad. Based on substantial macro-economic data and comprehensive interviews with retail firms operating internationally, the results emphasize the necessity of an established frame that provides the general direction, but leaves enough room for adaptations. Based on this finding, important implications can be drawn for research and practice. Contents Entry Mode Choice Format Transfer Standardization and Adaptation Organizational Structure Target Groups Researchers and students of business administration with majors in marketing and international management. Executives, managers and experts in the area of corporate management, international expansion and subsidiary management. About the author Dr. Stefan Elsner worked as a research and teaching associate at the Chair of Marketing and Retailing at the University of Trier
Member of
http://library.link/vocab/creatorName
Elsner, Stefan,
Degree
Ph.D.
Dewey number
382
Dissertation year
2012
Granting institution
Universit├Ąt Trier
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
Series statement
Handel Und Internationales Marketing / Retailing and International Marketing
http://library.link/vocab/subjectName
International trade
Label
Retail internationalization : analysis of market entry modes, format transfer and coordination of retail activities, Stefan Elsner
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages [159]-193)
Color
multicolored
Contents
Internationalization -- Retailing -- Entry mode choice -- Format transfer -- Standardization and adaptation -- Organizational Structure
Control code
ocn858279082
Dimensions
unknown
Extent
1 online resource (xxi, 199 pages)
File format
unknown
Form of item
online
Isbn
9783658010966
Isbn Type
(electronic bk.)
Level of compression
unknown
Other control number
10.1007/978-3-658-01096-6
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)858279082
Label
Retail internationalization : analysis of market entry modes, format transfer and coordination of retail activities, Stefan Elsner
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages [159]-193)
Color
multicolored
Contents
Internationalization -- Retailing -- Entry mode choice -- Format transfer -- Standardization and adaptation -- Organizational Structure
Control code
ocn858279082
Dimensions
unknown
Extent
1 online resource (xxi, 199 pages)
File format
unknown
Form of item
online
Isbn
9783658010966
Isbn Type
(electronic bk.)
Level of compression
unknown
Other control number
10.1007/978-3-658-01096-6
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)858279082

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