Coverart for item
The Resource Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats, Bettina Berg ; with a foreword by Prof. Dr. Prod. h.c. Bernhard Swoboda

Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats, Bettina Berg ; with a foreword by Prof. Dr. Prod. h.c. Bernhard Swoboda

Label
Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats
Title
Retail branding and store loyalty
Title remainder
analysis in the context of reciprocity, store accessibility, and retail formats
Statement of responsibility
Bettina Berg ; with a foreword by Prof. Dr. Prod. h.c. Bernhard Swoboda
Creator
Contributor
Subject
Language
eng
Cataloging source
NLGGC
http://library.link/vocab/creatorName
Berg, Bettina
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Swoboda, Bernhard
Series statement
Handel und internationales Marketing / Retailing and International Marketing
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Consumer behavior
Label
Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats, Bettina Berg ; with a foreword by Prof. Dr. Prod. h.c. Bernhard Swoboda
Instantiates
Publication
Bibliography note
Includes bibliographical references
Contents
Introduction -- Study 1: Reciprocal effects of the corporate reputation and store equity of retails -- Study 2: Retail branding and local competition: the importance or retail brand equity and store accessibility for store loyalty in local competition -- Study 3: International transfer and perception of retail formats: a comparison study in Gerany and Romania -- Final remarks
Control code
ocn859523874
Dimensions
.. cm
Extent
xix, 180 p.
Isbn
9783658015954
Other physical details
ill.
System control number
(OCoLC)859523874
Label
Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats, Bettina Berg ; with a foreword by Prof. Dr. Prod. h.c. Bernhard Swoboda
Publication
Bibliography note
Includes bibliographical references
Contents
Introduction -- Study 1: Reciprocal effects of the corporate reputation and store equity of retails -- Study 2: Retail branding and local competition: the importance or retail brand equity and store accessibility for store loyalty in local competition -- Study 3: International transfer and perception of retail formats: a comparison study in Gerany and Romania -- Final remarks
Control code
ocn859523874
Dimensions
.. cm
Extent
xix, 180 p.
Isbn
9783658015954
Other physical details
ill.
System control number
(OCoLC)859523874

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