Coverart for item
The Resource Qualitative marketing research, David Carson ... [el al.]

Qualitative marketing research, David Carson ... [el al.]

Label
Qualitative marketing research
Title
Qualitative marketing research
Statement of responsibility
David Carson ... [el al.]
Contributor
Subject
Language
eng
Cataloging source
UKM
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1947-
http://library.link/vocab/relatedWorkOrContributorName
Carson, David
http://library.link/vocab/subjectName
  • Qualitative research
  • Marketing research
Label
Qualitative marketing research, David Carson ... [el al.]
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Case-based Research
  • Focus Group Interviewing
  • Observation Studies
  • Ethnography and Grounded Theory
  • Action Research and Action Learning
  • Applications and Outcomes of Qualitative Research
  • Organizing, Processing and Visualizing Data
  • Writing Qualitative Research Reports
  • Integrative Multiple Mixes of Methodologies
  • Qualitative Research: Future Evolution
  • Social Science Research and Marketing
  • Philosophy of Research
  • Scope of Research in Marketing
  • Design of a Research Problem
  • Academic, Business and Practitioner Research
  • Qualitative Research Methodologies
  • Justification of a Qualitative Research Methodology
  • In-depth Interviewing
Control code
ocm45736463
Dimensions
24 cm
Extent
xii, 239 p.
Isbn
9780761963653
Lccn
2001269608
Other physical details
ill.
System control number
(OCoLC)45736463
Label
Qualitative marketing research, David Carson ... [el al.]
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Case-based Research
  • Focus Group Interviewing
  • Observation Studies
  • Ethnography and Grounded Theory
  • Action Research and Action Learning
  • Applications and Outcomes of Qualitative Research
  • Organizing, Processing and Visualizing Data
  • Writing Qualitative Research Reports
  • Integrative Multiple Mixes of Methodologies
  • Qualitative Research: Future Evolution
  • Social Science Research and Marketing
  • Philosophy of Research
  • Scope of Research in Marketing
  • Design of a Research Problem
  • Academic, Business and Practitioner Research
  • Qualitative Research Methodologies
  • Justification of a Qualitative Research Methodology
  • In-depth Interviewing
Control code
ocm45736463
Dimensions
24 cm
Extent
xii, 239 p.
Isbn
9780761963653
Lccn
2001269608
Other physical details
ill.
System control number
(OCoLC)45736463

Library Locations

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      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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