Coverart for item
The Resource Qualitative consumer & marketing research, Russell Belk, Eileen Fischer and Robert V. Kozinets

Qualitative consumer & marketing research, Russell Belk, Eileen Fischer and Robert V. Kozinets

Label
Qualitative consumer & marketing research
Title
Qualitative consumer & marketing research
Statement of responsibility
Russell Belk, Eileen Fischer and Robert V. Kozinets
Title variation
Qualitative consumer and marketing research
Creator
Contributor
Subject
Language
eng
Summary
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research
Cataloging source
AU@
http://library.link/vocab/creatorName
Belk, Russell W
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
  • 1959-
  • 1964-
http://library.link/vocab/relatedWorkOrContributorName
  • Fischer, Eileen
  • Kozinets, Robert V.
http://library.link/vocab/subjectName
  • Marketing research
  • Consumers
  • Qualitative research
Target audience
adult
Label
Qualitative consumer & marketing research, Russell Belk, Eileen Fischer and Robert V. Kozinets
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction -- Getting started: how to being a qualitative research project -- Depth interviews -- Ethnography and observational methods -- Online observation and netnography -- Data collection aids -- Approaces to data analysis, interpretation and theory building for scholarly research -- Analysis, theory, and presentation for managers -- Presenting, disseminating, and sharing -- Final thoughts
Control code
ocn826822040
Dimensions
24 cm
Extent
234 p.
Form of item
regular print reproduction
Isbn
9780857027665
Isbn Type
(hbk)
Other physical details
ill.
System control number
(OCoLC)826822040
Label
Qualitative consumer & marketing research, Russell Belk, Eileen Fischer and Robert V. Kozinets
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction -- Getting started: how to being a qualitative research project -- Depth interviews -- Ethnography and observational methods -- Online observation and netnography -- Data collection aids -- Approaces to data analysis, interpretation and theory building for scholarly research -- Analysis, theory, and presentation for managers -- Presenting, disseminating, and sharing -- Final thoughts
Control code
ocn826822040
Dimensions
24 cm
Extent
234 p.
Form of item
regular print reproduction
Isbn
9780857027665
Isbn Type
(hbk)
Other physical details
ill.
System control number
(OCoLC)826822040

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
Processing Feedback ...