Coverart for item
The Resource QUALITATIVE CONSUMER RESEARCH, (electronic resource)

QUALITATIVE CONSUMER RESEARCH, (electronic resource)

Label
QUALITATIVE CONSUMER RESEARCH
Title
QUALITATIVE CONSUMER RESEARCH
Subject
Language
eng
Summary
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices
Dewey number
658.8
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Marketing research
  • Consumers
  • Qualitative research
Label
QUALITATIVE CONSUMER RESEARCH, (electronic resource)
Instantiates
Publication
Contents
Prelims -- A new bridge from text to mind: cognitive literary approaches to advertising -- Exploring the country of origin effect: a qualitative analysis of Turkish consumption practices -- The influence of bad credit on consumers' identities -- Showrooming and the small retailer -- Subalterns approach to chain supermarketization: modern grocery retailers versus independent small grocers -- Customer experience research with mobile ethnography: a case study of the alpine destination Serfaus-Fiss-Ladis -- Alleviating survivor loneliness: the value of expressive gift systems in peer-to-peer online patient survivor networks -- Price: meanings and significance -- Convenience orientation in the 21st century: qualitative insights from interviews with consumers and marketing professionals -- Being present: toward a better understanding of customer experiences -- Purse parties: a phenomenology of in-home counterfeit luxury events -- Index -- Previous volume contents
Control code
on1000138791
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781787144910
Specific material designation
remote
System control number
(OCoLC)1000138791
Label
QUALITATIVE CONSUMER RESEARCH, (electronic resource)
Publication
Contents
Prelims -- A new bridge from text to mind: cognitive literary approaches to advertising -- Exploring the country of origin effect: a qualitative analysis of Turkish consumption practices -- The influence of bad credit on consumers' identities -- Showrooming and the small retailer -- Subalterns approach to chain supermarketization: modern grocery retailers versus independent small grocers -- Customer experience research with mobile ethnography: a case study of the alpine destination Serfaus-Fiss-Ladis -- Alleviating survivor loneliness: the value of expressive gift systems in peer-to-peer online patient survivor networks -- Price: meanings and significance -- Convenience orientation in the 21st century: qualitative insights from interviews with consumers and marketing professionals -- Being present: toward a better understanding of customer experiences -- Purse parties: a phenomenology of in-home counterfeit luxury events -- Index -- Previous volume contents
Control code
on1000138791
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781787144910
Specific material designation
remote
System control number
(OCoLC)1000138791

Library Locations

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