Coverart for item
The Resource Producing fashion : commerce, culture, and consumers, edited by Regina Lee Blaszczyk

Producing fashion : commerce, culture, and consumers, edited by Regina Lee Blaszczyk

Label
Producing fashion : commerce, culture, and consumers
Title
Producing fashion
Title remainder
commerce, culture, and consumers
Statement of responsibility
edited by Regina Lee Blaszczyk
Contributor
Subject
Language
eng
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Blaszczyk, Regina Lee
Series statement
Hagley perspectives on business and culture
http://library.link/vocab/subjectName
  • Fashion design
  • Fashion merchandising
  • Consumers' preferences
  • Marketing
  • Product management
Label
Producing fashion : commerce, culture, and consumers, edited by Regina Lee Blaszczyk
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [293]-348) and index
Contents
  • Accessorizing, Italian style : creating a market for Milan's fashion merchandise
  • Elisabetta Merlo and Francesca Polese ;
  • Ch. 4.
  • In the shadow of Paris? : French haute couture and Belgian fashion between the wars
  • Veronique Pouillard ;
  • Ch. 5.
  • Licensing practices at Maison Christian Dior
  • Tomoko Okawa
  • Part II. Inventing fashions, promoting styles.
  • Ch. 6.
  • Ch. 1.
  • The Wiener Werkstätte and the reform impulse
  • Heather Hess ;
  • Ch. 7.
  • American fashions for American women : the rise and fall of fashion nationalism
  • Marlis Schweitzer ;
  • Ch. 8.
  • Coiffing vanity : advertising celluloid toilet sets in 1920s America
  • Ariel Beaujot
  • Part III. Shaping bodies, building brands.
  • Ch. 9.
  • Rethinking fashion
  • California casual : lifestyle marketing and men's leisurewear, 1930-1960
  • William Scott ;
  • Ch. 10.
  • Marlboro men : outside masculinities and commercial modeling in postwar America
  • Elspeth Brown ;
  • Ch. 11.
  • The body and the brand : how lycra shaped America
  • Kaori O'Connor
  • Part IV. Customer reactions, consumer adaptations.
  • Ch. 12.
  • Regina Lee Blaszczyk
  • French hairstyles and the elusive consumer
  • Steve Zdatny ;
  • Ch. 13.
  • Ripping up the uniform approach : Hungarian women piece together a new communist fashion
  • Katalin Medvedev ;
  • Ch. 14.
  • Why the old-fashioned is in fashion in American houses
  • Susan Matt
  • Part I. Organizing the fashion trades.
  • Ch. 2.
  • Spreading the word : the development of the Russian fashion press
  • Christine Ruane ;
  • Ch. 3.
Control code
ocn154800550
Dimensions
24 cm
Extent
vii, 363 p.
Isbn
9780812240375
Other physical details
ill.
System control number
(OCoLC)154800550
Label
Producing fashion : commerce, culture, and consumers, edited by Regina Lee Blaszczyk
Publication
Bibliography note
Includes bibliographical references (p. [293]-348) and index
Contents
  • Accessorizing, Italian style : creating a market for Milan's fashion merchandise
  • Elisabetta Merlo and Francesca Polese ;
  • Ch. 4.
  • In the shadow of Paris? : French haute couture and Belgian fashion between the wars
  • Veronique Pouillard ;
  • Ch. 5.
  • Licensing practices at Maison Christian Dior
  • Tomoko Okawa
  • Part II. Inventing fashions, promoting styles.
  • Ch. 6.
  • Ch. 1.
  • The Wiener Werkstätte and the reform impulse
  • Heather Hess ;
  • Ch. 7.
  • American fashions for American women : the rise and fall of fashion nationalism
  • Marlis Schweitzer ;
  • Ch. 8.
  • Coiffing vanity : advertising celluloid toilet sets in 1920s America
  • Ariel Beaujot
  • Part III. Shaping bodies, building brands.
  • Ch. 9.
  • Rethinking fashion
  • California casual : lifestyle marketing and men's leisurewear, 1930-1960
  • William Scott ;
  • Ch. 10.
  • Marlboro men : outside masculinities and commercial modeling in postwar America
  • Elspeth Brown ;
  • Ch. 11.
  • The body and the brand : how lycra shaped America
  • Kaori O'Connor
  • Part IV. Customer reactions, consumer adaptations.
  • Ch. 12.
  • Regina Lee Blaszczyk
  • French hairstyles and the elusive consumer
  • Steve Zdatny ;
  • Ch. 13.
  • Ripping up the uniform approach : Hungarian women piece together a new communist fashion
  • Katalin Medvedev ;
  • Ch. 14.
  • Why the old-fashioned is in fashion in American houses
  • Susan Matt
  • Part I. Organizing the fashion trades.
  • Ch. 2.
  • Spreading the word : the development of the Russian fashion press
  • Christine Ruane ;
  • Ch. 3.
Control code
ocn154800550
Dimensions
24 cm
Extent
vii, 363 p.
Isbn
9780812240375
Other physical details
ill.
System control number
(OCoLC)154800550

Library Locations

    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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