Coverart for item
The Resource Principles of marketing, Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina

Principles of marketing, Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina

Label
Principles of marketing
Title
Principles of marketing
Statement of responsibility
Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kotler, Philip
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Armstrong, Gary
http://library.link/vocab/subjectName
Marketing
Label
Principles of marketing, Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Marketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value, and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New product development and product life-cycle strategies -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Engaging customers and communicating customer value -- Advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media, and mobile marketing -- Creating competitive advantage -- The global marketplace -- Social responsibility and ethics
Control code
ocn892620375
Dimensions
29 cm
Edition
Sixteenth edition
Extent
xxiv, 708 pages
Isbn
9780133795028
Isbn Type
(alk. paper)
Lccn
2014035224
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)892620375
Label
Principles of marketing, Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Marketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value, and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New product development and product life-cycle strategies -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Engaging customers and communicating customer value -- Advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media, and mobile marketing -- Creating competitive advantage -- The global marketplace -- Social responsibility and ethics
Control code
ocn892620375
Dimensions
29 cm
Edition
Sixteenth edition
Extent
xxiv, 708 pages
Isbn
9780133795028
Isbn Type
(alk. paper)
Lccn
2014035224
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)892620375

Subject

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      -40.385395 175.617407
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