Coverart for item
The Resource Principles of marketing, Philip Kotler, Gary Armstrong

Principles of marketing, Philip Kotler, Gary Armstrong

Label
Principles of marketing
Title
Principles of marketing
Statement of responsibility
Philip Kotler, Gary Armstrong
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kotler, Philip
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Armstrong, Gary
http://library.link/vocab/subjectName
Marketing
Label
Principles of marketing, Philip Kotler, Gary Armstrong
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing : understanding and capturing customer value -- Pricing strategies: additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing: social responsibility and tehics
Control code
ocn809989057
Dimensions
28 cm
Edition
15th ed., Global ed
Extent
716 p.
Isbn
9780133084047
Lccn
2012037271
Other physical details
ill. (some col.)
System control number
(OCoLC)809989057
Label
Principles of marketing, Philip Kotler, Gary Armstrong
Publication
Bibliography note
Includes bibliographical references and index
Contents
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing : understanding and capturing customer value -- Pricing strategies: additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing: social responsibility and tehics
Control code
ocn809989057
Dimensions
28 cm
Edition
15th ed., Global ed
Extent
716 p.
Isbn
9780133084047
Lccn
2012037271
Other physical details
ill. (some col.)
System control number
(OCoLC)809989057

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    • Wellington LibraryBorrow it
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      -40.385395 175.617407
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