Coverart for item
The Resource Principles of marketing, Armstrong, Adam, Denize, Volkov, Kotler

Principles of marketing, Armstrong, Adam, Denize, Volkov, Kotler

Label
Principles of marketing
Title
Principles of marketing
Statement of responsibility
Armstrong, Adam, Denize, Volkov, Kotler
Creator
Contributor
Author
Subject
Genre
Language
eng
Cataloging source
Z5U
http://library.link/vocab/creatorName
Armstrong, Gary
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1962-
http://library.link/vocab/relatedWorkOrContributorName
  • Adam, Stewart
  • Denize, Sara M.
  • Volkov, Michael
  • Kotler, Philip
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Customer relations
Label
Principles of marketing, Armstrong, Adam, Denize, Volkov, Kotler
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Marketing: creating and capturing customer value -- Company and marketing strategy: partnering to build customer engagement, value and relationships -- The marketplace and customers: analysing the environment -- Marketing analytics: gaining customer insights -- Buying behaviour: understanding consumer and business buyers -- Customer-driven marketing strategy: creating value for target customers -- Products, services and brands: offering customer value -- New products: developing and managing innovation -- Pricing: capturing customer value -- Placement: customer value fulfilment -- Communicating customer value: advertising and public relations -- Personal selling and sales promotion: creating value in relationships -- Direct and digital marketing: interactivity and fulfilment -- Sustainable marketing: social responsibility, ethics and legal compliance
Control code
on1035517955
Dimensions
28 cm
Edition
7e
Extent
xxvi, 550 pages
Isbn
9781488611841
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations, photographs (colour)
System control number
(OCoLC)1035517955
Label
Principles of marketing, Armstrong, Adam, Denize, Volkov, Kotler
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Marketing: creating and capturing customer value -- Company and marketing strategy: partnering to build customer engagement, value and relationships -- The marketplace and customers: analysing the environment -- Marketing analytics: gaining customer insights -- Buying behaviour: understanding consumer and business buyers -- Customer-driven marketing strategy: creating value for target customers -- Products, services and brands: offering customer value -- New products: developing and managing innovation -- Pricing: capturing customer value -- Placement: customer value fulfilment -- Communicating customer value: advertising and public relations -- Personal selling and sales promotion: creating value in relationships -- Direct and digital marketing: interactivity and fulfilment -- Sustainable marketing: social responsibility, ethics and legal compliance
Control code
on1035517955
Dimensions
28 cm
Edition
7e
Extent
xxvi, 550 pages
Isbn
9781488611841
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations, photographs (colour)
System control number
(OCoLC)1035517955

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    • Wellington LibraryBorrow it
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      -40.385395 175.617407
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