Coverart for item
The Resource Principles of marketing, Armstrong, Adam, Denize, Volkov, Kotler

Principles of marketing, Armstrong, Adam, Denize, Volkov, Kotler

Label
Principles of marketing
Title
Principles of marketing
Statement of responsibility
Armstrong, Adam, Denize, Volkov, Kotler
Creator
Contributor
Author
Subject
Genre
Language
eng
Cataloging source
YDX
http://library.link/vocab/creatorName
Armstrong, Gary
Dewey number
658.8
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1962-
http://library.link/vocab/relatedWorkOrContributorName
  • Adam, Stewart
  • Denize, Sara M.
  • Kotler, Philip
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Customer relations
Label
Principles of marketing, Armstrong, Adam, Denize, Volkov, Kotler
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part 1. Defining marketing and the marketing process -- Marketing: creating and capturing customer value -- Company and marketing strategy: partnering to build customer relationships -- Part 2. Understanding the marketplace and consumers -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behaviour Part 3. Designing a customer-driven strategy and mix -- Customer-driven marketing strategy: creating value for target customers -- Products, services and brands: offering customer value -- Developing new products and managing innovation -- Pricing to caputure customer value -- Placement: customer value fulfilment -- Communicating customer value: advertising and public relations -- Personal selling and sales promotion -- Direct and digital marketing: building one-to-one customer relationships -- Extending marketing -- Sustainable marketing: social responsibility, ethics and legal compliance
Control code
on1089564979
Dimensions
unknown
Edition
  • 7th edition
  • Seventh adaptation edition
Extent
1 online resource (577 pages)
File format
unknown
Form of item
online
Isbn
9781488611865
Isbn Type
(electronic book)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1089564979
Label
Principles of marketing, Armstrong, Adam, Denize, Volkov, Kotler
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part 1. Defining marketing and the marketing process -- Marketing: creating and capturing customer value -- Company and marketing strategy: partnering to build customer relationships -- Part 2. Understanding the marketplace and consumers -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behaviour Part 3. Designing a customer-driven strategy and mix -- Customer-driven marketing strategy: creating value for target customers -- Products, services and brands: offering customer value -- Developing new products and managing innovation -- Pricing to caputure customer value -- Placement: customer value fulfilment -- Communicating customer value: advertising and public relations -- Personal selling and sales promotion -- Direct and digital marketing: building one-to-one customer relationships -- Extending marketing -- Sustainable marketing: social responsibility, ethics and legal compliance
Control code
on1089564979
Dimensions
unknown
Edition
  • 7th edition
  • Seventh adaptation edition
Extent
1 online resource (577 pages)
File format
unknown
Form of item
online
Isbn
9781488611865
Isbn Type
(electronic book)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1089564979

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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