Coverart for item
The Resource Policy and marketing strategies for digital media, edited by Yu-li Liu and Robert G. Picard, (electronic resource)

Policy and marketing strategies for digital media, edited by Yu-li Liu and Robert G. Picard, (electronic resource)

Label
Policy and marketing strategies for digital media
Title
Policy and marketing strategies for digital media
Statement of responsibility
edited by Yu-li Liu and Robert G. Picard
Contributor
Subject
Language
eng
Summary
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies
Member of
Cataloging source
EBLCP
Dewey number
  • 384.068/4
  • 384.0684
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Liu, Yu-li
  • Picard, Robert G
Series statement
Routledge Studies in New Media and Cyberculture
http://library.link/vocab/subjectName
  • Telecommunication policy
  • Telecommunication
  • Mass media
  • Digital media
Label
Policy and marketing strategies for digital media, edited by Yu-li Liu and Robert G. Picard, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Antecedent source
unknown
Color
multicolored
Contents
  • Cover; Title; Copyright; Contents; List of Figures; List of Tables; Acknowledgements; Introduction; Part I: Policy Issues; 1 Digital Television and Switchover Policies in Europe; 2 Television on the Internet: Challenges for Audiovisual Media Policy in a Converging Media Environment; 3 Making TV Accessible in the 21st Century; 4 Next-Generation Television and the Migration from Channels to Platforms; 5 New Media Policy: The Redistribution of Voice; Part II: Policy Issues: Country Case Studies
  • 6 Policy Implications from the Changing Market Environment Including Convergence between Telecommunication Services and Broadcasting Services7 Reconsidering the Telecommunication and Media Regulatory Framework in Taiwan: Using the Newly Emerging Media as Examples; 8 Japan's Legislative Framework for Telecommunications: Evolution toward Convergence of Communications and Broadcasting; 9 The Impact of Digital Convergence on the Regulation of New Media in Korea: Major Issues in New Media Policy
  • 10 Fine-Tuning the Competition: The Case of Singapore's Cross-Carriage Rule in Ending Content Exclusivity11 Inverse Intranet: The Exceptionalism of Online Media Policies in China; Part III: Marketing Strategies; 12 Digital Media and the Roots of Marketing Strategy; 13 Digital Media, Electronic Commerce, and Business Model Innovation; 14 Cross-Media Marketing Strategies; 15 Marketing Communications with Networked Consumers and Negotiated Relationships; 16 Marketing Self-Branding Strategies for Social Presence in Digital Media; Part IV: Marketing Strategies: Country Case Studies
  • 17 Technology and Competition in U.S. Television: Online versus Offline18 Multiscreen Services: User-Centric Marketing Strategies; Contributors; Index
Control code
ocn877772241
Dimensions
unknown
Extent
1 online resource (327 p.)
File format
unknown
Form of item
online
Isbn
9781317744115
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)877772241
Label
Policy and marketing strategies for digital media, edited by Yu-li Liu and Robert G. Picard, (electronic resource)
Publication
Note
Description based upon print version of record
Antecedent source
unknown
Color
multicolored
Contents
  • Cover; Title; Copyright; Contents; List of Figures; List of Tables; Acknowledgements; Introduction; Part I: Policy Issues; 1 Digital Television and Switchover Policies in Europe; 2 Television on the Internet: Challenges for Audiovisual Media Policy in a Converging Media Environment; 3 Making TV Accessible in the 21st Century; 4 Next-Generation Television and the Migration from Channels to Platforms; 5 New Media Policy: The Redistribution of Voice; Part II: Policy Issues: Country Case Studies
  • 6 Policy Implications from the Changing Market Environment Including Convergence between Telecommunication Services and Broadcasting Services7 Reconsidering the Telecommunication and Media Regulatory Framework in Taiwan: Using the Newly Emerging Media as Examples; 8 Japan's Legislative Framework for Telecommunications: Evolution toward Convergence of Communications and Broadcasting; 9 The Impact of Digital Convergence on the Regulation of New Media in Korea: Major Issues in New Media Policy
  • 10 Fine-Tuning the Competition: The Case of Singapore's Cross-Carriage Rule in Ending Content Exclusivity11 Inverse Intranet: The Exceptionalism of Online Media Policies in China; Part III: Marketing Strategies; 12 Digital Media and the Roots of Marketing Strategy; 13 Digital Media, Electronic Commerce, and Business Model Innovation; 14 Cross-Media Marketing Strategies; 15 Marketing Communications with Networked Consumers and Negotiated Relationships; 16 Marketing Self-Branding Strategies for Social Presence in Digital Media; Part IV: Marketing Strategies: Country Case Studies
  • 17 Technology and Competition in U.S. Television: Online versus Offline18 Multiscreen Services: User-Centric Marketing Strategies; Contributors; Index
Control code
ocn877772241
Dimensions
unknown
Extent
1 online resource (327 p.)
File format
unknown
Form of item
online
Isbn
9781317744115
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)877772241

Library Locations

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