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The Resource Personalized digital advertising : how data and technology are transforming how we market, Diaz Nesamoney

Personalized digital advertising : how data and technology are transforming how we market, Diaz Nesamoney

Label
Personalized digital advertising : how data and technology are transforming how we market
Title
Personalized digital advertising
Title remainder
how data and technology are transforming how we market
Statement of responsibility
Diaz Nesamoney
Creator
Author
Subject
Language
eng
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Nesamoney, Diaz
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet advertising
  • Marketing
  • Internet marketing
  • Digital media
  • Consumer behavior
  • Consumers
Label
Personalized digital advertising : how data and technology are transforming how we market, Diaz Nesamoney
Instantiates
Publication
Copyright
Note
Includes index
Contents
  • Social Media Teaches Us Marketing
  • Trigger-Based Media Activation and Optimization
  • Back to Media Upfronts Again?
  • Social Media Platforms Lead the Way
  • Apps, Apps, and More Data
  • Minority Report Almost Here?
  • ch. 23
  • Industry Perspectives
  • Gregg Colvin, Chief Operating Officer, Universal McCann USA, an IPG Mediabrands Agency
  • Karin Timpone, Global Marketing Officer, Marriott Worldwide
  • Peter Minnium, Head Brand Initiatives, Interactive Advertising Bureau (IAB)
  • ch. 2
  • Gowthaman Ragothaman, Chief Operating Officer, Mindshare Asia Pacific
  • Reach vs. Relevance
  • ch. 3
  • Digital Disruption: The Proliferation and Personalization of Media
  • ch. 4
  • Data in Advertising
  • ch. 5
  • The Customer Purchase Journey: Increasing Relevance and Engagement
  • Matching Personalization to the Customer Path to Purchase
  • Machine generated contents note:
  • ch. 6
  • Targeting vs. Personalization
  • ch. 7
  • Native Advertising, Content Marketing, and Personalization
  • ch. 8
  • Dynamic Creative Optimization vs. Personalization
  • ch. 9
  • Twitter Comes to Display Advertising
  • pt. II
  • Dynamic Advertising Key Concepts
  • pt. I
  • ch. 10
  • Data, Events, and Rules
  • Data Signals and Events
  • Combining Data Signals
  • New Forms of Data
  • Rules and Matching
  • ch. 11
  • The Role of Programmatic Platforms in Personalized Advertising
  • ch. 12
  • Ad Formats
  • Digital Advertising, Continuous Disruption
  • Banner/Rich Media Personalization
  • Video Personalization
  • Mobile Ads Personalization
  • ch. 13
  • Planning for a Data-Driven Dynamic Advertising Campaign
  • Identify Key Data Signals
  • Identify Specific Variables and Granularity of Signals
  • Identify Trigger Conditions
  • Ideate and Define Creative Canvas and Variable Elements
  • Produce Creative
  • ch. 1
  • Identify Key Metrics to Be Measured
  • Identify Optimization Criteria
  • Define Dynamic Data Signals
  • Preview the Ad and Get Creative Approvals
  • Handle Final QA and Launch
  • ch. 14
  • Measurement, ROI, and Optimization of Personalized Ad Campaigns
  • Managing Costs for Personalization
  • Optimization of Personalized Ads
  • pt. III
  • The Talking Billboard
  • Technology for Personalization
  • ch. 15
  • Data-Driven Dynamic Ad Products for Publishers
  • Publisher Data Integration
  • E-commerce Companies Become Media Companies
  • Device Companies Become Media Companies
  • ch. 16
  • Developing Big Data for Personalization
  • Data Sources
  • Developing a Personalization Data Store (PDS)
  • Mobile Devices Become Personal Media and Sharing Devices
  • Other Data Integration Technologies
  • Challenges on Mobile Devices
  • Data Management Platforms (DMPs)
  • ch. 17
  • Content Development for Personalization
  • ch. 18
  • Technology for Developing Data-Driven Advertisements
  • Ad Development and Production the Old Way
  • Dynamic Ads, Dynamic Ad Platform
  • Technology for Storing, Retrieving, and Managing Dynamic Assets/Content
  • Marketing Starts to Take Data Seriously
  • Rule Evaluation and Execution
  • Scalability Considerations
  • ch. 19
  • Conversion Tracking and Attribution
  • ch. 20
  • Case Studies
  • Major Liquor Brand Gets in the Moment
  • Insurance Agents with a Personal Touch
  • Global Hotel Chain Makes It Personal
  • How to Follow a Soccer Team
  • There's an API for That
  • It's Showtime!
  • The Right Car for You
  • Telcos Offer Choice
  • ch. 21
  • Privacy
  • ch. 22
  • The Future
  • Time of the Day
  • Location: Beacon Technology and Applications
  • Privacy
Control code
15971646
Dimensions
24 cm
Extent
xiv, 223 pages
Isbn
9780134030104
System control number
  • (OCoLC)ocn892887567
  • (Nz)15971646
  • (OCoLC)892887567
Label
Personalized digital advertising : how data and technology are transforming how we market, Diaz Nesamoney
Publication
Copyright
Note
Includes index
Contents
  • Social Media Teaches Us Marketing
  • Trigger-Based Media Activation and Optimization
  • Back to Media Upfronts Again?
  • Social Media Platforms Lead the Way
  • Apps, Apps, and More Data
  • Minority Report Almost Here?
  • ch. 23
  • Industry Perspectives
  • Gregg Colvin, Chief Operating Officer, Universal McCann USA, an IPG Mediabrands Agency
  • Karin Timpone, Global Marketing Officer, Marriott Worldwide
  • Peter Minnium, Head Brand Initiatives, Interactive Advertising Bureau (IAB)
  • ch. 2
  • Gowthaman Ragothaman, Chief Operating Officer, Mindshare Asia Pacific
  • Reach vs. Relevance
  • ch. 3
  • Digital Disruption: The Proliferation and Personalization of Media
  • ch. 4
  • Data in Advertising
  • ch. 5
  • The Customer Purchase Journey: Increasing Relevance and Engagement
  • Matching Personalization to the Customer Path to Purchase
  • Machine generated contents note:
  • ch. 6
  • Targeting vs. Personalization
  • ch. 7
  • Native Advertising, Content Marketing, and Personalization
  • ch. 8
  • Dynamic Creative Optimization vs. Personalization
  • ch. 9
  • Twitter Comes to Display Advertising
  • pt. II
  • Dynamic Advertising Key Concepts
  • pt. I
  • ch. 10
  • Data, Events, and Rules
  • Data Signals and Events
  • Combining Data Signals
  • New Forms of Data
  • Rules and Matching
  • ch. 11
  • The Role of Programmatic Platforms in Personalized Advertising
  • ch. 12
  • Ad Formats
  • Digital Advertising, Continuous Disruption
  • Banner/Rich Media Personalization
  • Video Personalization
  • Mobile Ads Personalization
  • ch. 13
  • Planning for a Data-Driven Dynamic Advertising Campaign
  • Identify Key Data Signals
  • Identify Specific Variables and Granularity of Signals
  • Identify Trigger Conditions
  • Ideate and Define Creative Canvas and Variable Elements
  • Produce Creative
  • ch. 1
  • Identify Key Metrics to Be Measured
  • Identify Optimization Criteria
  • Define Dynamic Data Signals
  • Preview the Ad and Get Creative Approvals
  • Handle Final QA and Launch
  • ch. 14
  • Measurement, ROI, and Optimization of Personalized Ad Campaigns
  • Managing Costs for Personalization
  • Optimization of Personalized Ads
  • pt. III
  • The Talking Billboard
  • Technology for Personalization
  • ch. 15
  • Data-Driven Dynamic Ad Products for Publishers
  • Publisher Data Integration
  • E-commerce Companies Become Media Companies
  • Device Companies Become Media Companies
  • ch. 16
  • Developing Big Data for Personalization
  • Data Sources
  • Developing a Personalization Data Store (PDS)
  • Mobile Devices Become Personal Media and Sharing Devices
  • Other Data Integration Technologies
  • Challenges on Mobile Devices
  • Data Management Platforms (DMPs)
  • ch. 17
  • Content Development for Personalization
  • ch. 18
  • Technology for Developing Data-Driven Advertisements
  • Ad Development and Production the Old Way
  • Dynamic Ads, Dynamic Ad Platform
  • Technology for Storing, Retrieving, and Managing Dynamic Assets/Content
  • Marketing Starts to Take Data Seriously
  • Rule Evaluation and Execution
  • Scalability Considerations
  • ch. 19
  • Conversion Tracking and Attribution
  • ch. 20
  • Case Studies
  • Major Liquor Brand Gets in the Moment
  • Insurance Agents with a Personal Touch
  • Global Hotel Chain Makes It Personal
  • How to Follow a Soccer Team
  • There's an API for That
  • It's Showtime!
  • The Right Car for You
  • Telcos Offer Choice
  • ch. 21
  • Privacy
  • ch. 22
  • The Future
  • Time of the Day
  • Location: Beacon Technology and Applications
  • Privacy
Control code
15971646
Dimensions
24 cm
Extent
xiv, 223 pages
Isbn
9780134030104
System control number
  • (OCoLC)ocn892887567
  • (Nz)15971646
  • (OCoLC)892887567

Library Locations

    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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