Coverart for item
The Resource Nonprofit marketing, John L. Fortenberry, Jr

Nonprofit marketing, John L. Fortenberry, Jr

Label
Nonprofit marketing
Title
Nonprofit marketing
Statement of responsibility
John L. Fortenberry, Jr
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Fortenberry, John L
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Nonprofit organizations
  • Marketing
  • New products
Label
Nonprofit marketing, John L. Fortenberry, Jr
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
The product life cycle -- Booz, Allen, and Hamilton's new product process -- George Day's R-W-W screen -- Theodore Levitt's total product concept -- The Boston Consulting Group's growth/share matrix -- General Electric's strategic business-planning grid -- Igor Ansoff's product-market expansion grid -- Schmitt and Simonson's drivers of identity management -- Calder and Reagan's brand design model -- Martin Lindstrom's 5-D brand sensogram -- Lederer and Hill's brand portfolio molecule -- Kevin Lane Keller's brand report card -- David Taylor's brand stretch spectrum -- The market-product grid -- Kotler and Trias de Bes's lateral marketing strategy -- Philip Kotler's segment-by-segment invasion plan -- The perceptual map -- Ries and Trout's product ladder -- Abraham Maslow's hierarchy of needs -- Everett Roger's diffusion of innovations model -- The DAGMAR marketing communications spectrum -- Raphel and Raphel's loyalty ladder -- Bernd Schmitt's CEM framework -- Osgood, Suci, and Tennenbaum's semantic differential -- The PEST analysis -- The SWOT analysis -- Michael Perter's five forces model -- Lehmann and Winer's levels of competition model -- Mintzberg and Van der Heyden's organigraph -- John Fortenberry's CMC (Core Marketing Concerns) model -- Leonard Berry's success sustainability model -- George Day's market orientation model -- Blake and Mouton's sales grid -- Ries and Trout's marketing warfare strategies -- Philip Kotler's marketing plan -- An introduction to marketing
Control code
ocn617524685
Dimensions
23 cm
Extent
xxiii, 291 p.
Isbn
9780763782610
Isbn Type
(pbk.)
Lccn
2011037935
Other physical details
ill.
System control number
(OCoLC)617524685
Label
Nonprofit marketing, John L. Fortenberry, Jr
Publication
Bibliography note
Includes bibliographical references and index
Contents
The product life cycle -- Booz, Allen, and Hamilton's new product process -- George Day's R-W-W screen -- Theodore Levitt's total product concept -- The Boston Consulting Group's growth/share matrix -- General Electric's strategic business-planning grid -- Igor Ansoff's product-market expansion grid -- Schmitt and Simonson's drivers of identity management -- Calder and Reagan's brand design model -- Martin Lindstrom's 5-D brand sensogram -- Lederer and Hill's brand portfolio molecule -- Kevin Lane Keller's brand report card -- David Taylor's brand stretch spectrum -- The market-product grid -- Kotler and Trias de Bes's lateral marketing strategy -- Philip Kotler's segment-by-segment invasion plan -- The perceptual map -- Ries and Trout's product ladder -- Abraham Maslow's hierarchy of needs -- Everett Roger's diffusion of innovations model -- The DAGMAR marketing communications spectrum -- Raphel and Raphel's loyalty ladder -- Bernd Schmitt's CEM framework -- Osgood, Suci, and Tennenbaum's semantic differential -- The PEST analysis -- The SWOT analysis -- Michael Perter's five forces model -- Lehmann and Winer's levels of competition model -- Mintzberg and Van der Heyden's organigraph -- John Fortenberry's CMC (Core Marketing Concerns) model -- Leonard Berry's success sustainability model -- George Day's market orientation model -- Blake and Mouton's sales grid -- Ries and Trout's marketing warfare strategies -- Philip Kotler's marketing plan -- An introduction to marketing
Control code
ocn617524685
Dimensions
23 cm
Extent
xxiii, 291 p.
Isbn
9780763782610
Isbn Type
(pbk.)
Lccn
2011037935
Other physical details
ill.
System control number
(OCoLC)617524685

Library Locations

    • Albany LibraryBorrow it
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      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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