Coverart for item
The Resource Museum marketing and strategy : designing missions, building audiences, generating revenue and resources, Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Museum marketing and strategy : designing missions, building audiences, generating revenue and resources, Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Label
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Title
Museum marketing and strategy
Title remainder
designing missions, building audiences, generating revenue and resources
Statement of responsibility
Neil G. Kotler, Philip Kotler, Wendy I. Kotler
Creator
iAI4ELDmgHw
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1941-
http://library.link/vocab/creatorName
Kotler, Neil G.
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1947-
  • 1941-
http://library.link/vocab/relatedWorkOrContributorName
  • Kotler, Philip
  • Kotler, Wendy I.
  • Kotler, Neil G.
http://library.link/vocab/subjectName
  • Museums
  • Museums
  • Museum attendance
  • Museum finance
Label
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources, Neil G. Kotler, Philip Kotler, Wendy I. Kotler
Instantiates
Publication
Note
Revised edition of: Museum strategy and marketing. c1998
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 469-482) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
MUSEUM MARKETING AND STRATEGY: Designing Missions, Building Audiences, and Generating Revenue and Resources, Second Edition; CONTENTS; FIGURES, TABLES, AND EXHIBITS; Figures; Tables; Exhibits; MODEL MUSEUM PRACTICES; PREFACE; Audience for This Book; Overview of the Contents; ACKNOWLEDGMENTS; THE AUTHORS; Part I: MUSEUMS AND MARKETING; Chapter 1: THE DIVERSE WORLD OF MUSEUMS; Chapter 2: THE ROLE OF MUSEUM MARKETING; Part II: STRATEGIC MARKETING; Chapter 3: MOVING TO STRATEGIC PLANNING; Chapter 4: CHOOSING A MISSION AND CORE STRATEGY
Control code
ocn245536334
Dimensions
unknown
Edition
2nd ed
Extent
1 online resource (xxx, 511 pages)
File format
unknown
Form of item
online
Isbn
9780470370391
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)245536334
Label
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources, Neil G. Kotler, Philip Kotler, Wendy I. Kotler
Publication
Note
Revised edition of: Museum strategy and marketing. c1998
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 469-482) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
MUSEUM MARKETING AND STRATEGY: Designing Missions, Building Audiences, and Generating Revenue and Resources, Second Edition; CONTENTS; FIGURES, TABLES, AND EXHIBITS; Figures; Tables; Exhibits; MODEL MUSEUM PRACTICES; PREFACE; Audience for This Book; Overview of the Contents; ACKNOWLEDGMENTS; THE AUTHORS; Part I: MUSEUMS AND MARKETING; Chapter 1: THE DIVERSE WORLD OF MUSEUMS; Chapter 2: THE ROLE OF MUSEUM MARKETING; Part II: STRATEGIC MARKETING; Chapter 3: MOVING TO STRATEGIC PLANNING; Chapter 4: CHOOSING A MISSION AND CORE STRATEGY
Control code
ocn245536334
Dimensions
unknown
Edition
2nd ed
Extent
1 online resource (xxx, 511 pages)
File format
unknown
Form of item
online
Isbn
9780470370391
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)245536334

Library Locations

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      Albany, Auckland, 0632, NZ
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