Coverart for item
The Resource Multinationals and global consumers : tension, potential and competition, edited by T. S. Chan, Lingnan University, Hong Kong, Geng Cui, Lingnan University, Hong Kong

Multinationals and global consumers : tension, potential and competition, edited by T. S. Chan, Lingnan University, Hong Kong, Geng Cui, Lingnan University, Hong Kong

Label
Multinationals and global consumers : tension, potential and competition
Title
Multinationals and global consumers
Title remainder
tension, potential and competition
Statement of responsibility
edited by T. S. Chan, Lingnan University, Hong Kong, Geng Cui, Lingnan University, Hong Kong
Contributor
Editor of compilation
Subject
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1950-
http://library.link/vocab/relatedWorkOrContributorName
  • Chan, Tsang-sing
  • Cui, Geng
Series statement
AIB Southeast Asia series
http://library.link/vocab/subjectName
  • International business enterprises
  • Marketing
  • Consumer behavior
Label
Multinationals and global consumers : tension, potential and competition, edited by T. S. Chan, Lingnan University, Hong Kong, Geng Cui, Lingnan University, Hong Kong
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Preface -- Notes on contributors -- International business research in Asia / Shige Makino, T. S. Chan and Geng Cui -- Multinationals and organizational management -- A test of agency costs in strategic alliances / Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang -- What drives the alliance formation of transition- economy SMEs? : the moderating role of intermediary organizations / Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan -- Global firms competing locally : management localization and subsidiary performance in China / Geng Cui, T. S. Chan and Shengsheng Huang -- The influence of culture on budgetary characteristics and managerial effectiveness : an empirical investigation of national and multi-national companies in Thailand / Somboon Saraphat and Joseph Aiyeku -- International business and FDI -- Understanding the entrepreneurial process of learning through network dynamics : insights from China's young international firms / Lianxi Zhou, Bradley R. Barnes and T. S. Chan -- Does social capital always create value for firm internationalization? : the case of Chinese automakers in Russia / Zejian Li and Yue Wang -- MNE strategy, institutions, state capacity and inward FDI among ASEAN countries / Greg Mahony, Bilal Rafi and Chris Sadleir -- Marketing and consumer behavior -- Cross-cultural research on consumer responses to service failure : a critical review / Lisa C. Wan and Maggie Y. Chu -- Self-discrepancy and consumer responses to counterfeit products / Ling Peng, Lisa C. Wan and Patrick S. Poon -- Perceptions of Chinese and Indian brand personalities in Germany / Heidi Kreppel and Dirk Holtbrügge
Control code
ocn848162821
Dimensions
23 cm
Extent
xvii, 263 pages
Isbn
9781137307286
Isbn Type
(hardcover)
Lccn
2013043892
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)848162821
Label
Multinationals and global consumers : tension, potential and competition, edited by T. S. Chan, Lingnan University, Hong Kong, Geng Cui, Lingnan University, Hong Kong
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Preface -- Notes on contributors -- International business research in Asia / Shige Makino, T. S. Chan and Geng Cui -- Multinationals and organizational management -- A test of agency costs in strategic alliances / Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang -- What drives the alliance formation of transition- economy SMEs? : the moderating role of intermediary organizations / Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan -- Global firms competing locally : management localization and subsidiary performance in China / Geng Cui, T. S. Chan and Shengsheng Huang -- The influence of culture on budgetary characteristics and managerial effectiveness : an empirical investigation of national and multi-national companies in Thailand / Somboon Saraphat and Joseph Aiyeku -- International business and FDI -- Understanding the entrepreneurial process of learning through network dynamics : insights from China's young international firms / Lianxi Zhou, Bradley R. Barnes and T. S. Chan -- Does social capital always create value for firm internationalization? : the case of Chinese automakers in Russia / Zejian Li and Yue Wang -- MNE strategy, institutions, state capacity and inward FDI among ASEAN countries / Greg Mahony, Bilal Rafi and Chris Sadleir -- Marketing and consumer behavior -- Cross-cultural research on consumer responses to service failure : a critical review / Lisa C. Wan and Maggie Y. Chu -- Self-discrepancy and consumer responses to counterfeit products / Ling Peng, Lisa C. Wan and Patrick S. Poon -- Perceptions of Chinese and Indian brand personalities in Germany / Heidi Kreppel and Dirk Holtbrügge
Control code
ocn848162821
Dimensions
23 cm
Extent
xvii, 263 pages
Isbn
9781137307286
Isbn Type
(hardcover)
Lccn
2013043892
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)848162821

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