Coverart for item
The Resource Mobile influence : the new power of the consumer, Chuck Martin

Mobile influence : the new power of the consumer, Chuck Martin

Label
Mobile influence : the new power of the consumer
Title
Mobile influence
Title remainder
the new power of the consumer
Statement of responsibility
Chuck Martin
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1949-
http://library.link/vocab/creatorName
Martin, Chuck
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Electronic commerce
  • Internet marketing
  • Consumer behavior
  • Wireless communication systems
Label
Mobile influence : the new power of the consumer, Chuck Martin
Instantiates
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The rise of the mobile shopper -- The setup: the pre-buy -- The move: in transit -- The push: on location -- The play: selection process -- The wrap: point of purchase -- The takeaway: post purchase -- Marketing throughout the mobile shopping life cycle
Control code
ocn820450793
Dimensions
24 cm
Edition
First edition
Extent
x, 246 pages
Isbn
9781137278500
Isbn Type
(hc. : alk. paper)
Lccn
2012046812
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)820450793
Label
Mobile influence : the new power of the consumer, Chuck Martin
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The rise of the mobile shopper -- The setup: the pre-buy -- The move: in transit -- The push: on location -- The play: selection process -- The wrap: point of purchase -- The takeaway: post purchase -- Marketing throughout the mobile shopping life cycle
Control code
ocn820450793
Dimensions
24 cm
Edition
First edition
Extent
x, 246 pages
Isbn
9781137278500
Isbn Type
(hc. : alk. paper)
Lccn
2012046812
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)820450793

Library Locations

    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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