Coverart for item
The Resource Mission-based marketing : positioning your not-for-profit in an increasingly competitive world, Peter C. Brinckerhoff, (electronic resource)

Mission-based marketing : positioning your not-for-profit in an increasingly competitive world, Peter C. Brinckerhoff, (electronic resource)

Label
Mission-based marketing : positioning your not-for-profit in an increasingly competitive world
Title
Mission-based marketing
Title remainder
positioning your not-for-profit in an increasingly competitive world
Statement of responsibility
Peter C. Brinckerhoff
Creator
Subject
Language
eng
Summary
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.: Includes new material on nonprofit websites, social networking a
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Brinckerhoff, Peter C.
Dewey number
658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Nonprofit organizations
  • Marketing
  • Nonprofit organizations
  • Business
Label
Mission-based marketing : positioning your not-for-profit in an increasingly competitive world, Peter C. Brinckerhoff, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing
Control code
ocn669749312
Dimensions
unknown
Edition
3rd ed
Extent
1 online resource (xiii, 242 pages
Form of item
online
Isbn
9780470889862
Isbn Type
(electronic bk.)
Note
Wiley
Other control number
9786612773457
Other physical details
bill.)
Specific material designation
remote
System control number
(OCoLC)669749312
Label
Mission-based marketing : positioning your not-for-profit in an increasingly competitive world, Peter C. Brinckerhoff, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Contents
Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing
Control code
ocn669749312
Dimensions
unknown
Edition
3rd ed
Extent
1 online resource (xiii, 242 pages
Form of item
online
Isbn
9780470889862
Isbn Type
(electronic bk.)
Note
Wiley
Other control number
9786612773457
Other physical details
bill.)
Specific material designation
remote
System control number
(OCoLC)669749312

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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