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The Resource Microfranchising : how social entrepreneurs are building a new road to development, edited by Nicolas Sireau

Microfranchising : how social entrepreneurs are building a new road to development, edited by Nicolas Sireau

Label
Microfranchising : how social entrepreneurs are building a new road to development
Title
Microfranchising
Title remainder
how social entrepreneurs are building a new road to development
Statement of responsibility
edited by Nicolas Sireau
Contributor
Subject
Language
eng
Summary
There is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising . Set up by pioneering organisations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the worlds leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development
Dewey number
381.13096
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1973-
http://library.link/vocab/relatedWorkOrContributorName
Sireau, Nicolas
http://library.link/vocab/subjectName
  • Franchises (Retail trade)
  • Small business
  • Economic development
Label
Microfranchising : how social entrepreneurs are building a new road to development, edited by Nicolas Sireau
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
  • Front cover; Half-title; Title page; Copyright page; Contents; Abbreviations and acronyms; Acknowledgements; 1. Introduction; 2. Microfranchising: The theory; 3. Microfranchising in practice; 4. The diffusion of innovations through microfranchising; 5. Barefoot Power: A case study in Uganda; 6. Financing microfranchise start-up and growth; 7. MicroLoan Foundation: A case study in Malawi; 8. Creating the market and recruiting microfranchisees; 9. Social-sector franchising for healthcare; 10. Scaling the microfranchise at the base of the pyramid
  • 11. The scaling bottleneck: Growth challenges faced by social enterprises12. Conclusion; References; About the contributors; Index; Back cover
Control code
ocn828736085
Dimensions
unknown
Extent
1 online resource (vi, 215 pages :)
Form of item
online
Isbn
9781907643347
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)828736085
Label
Microfranchising : how social entrepreneurs are building a new road to development, edited by Nicolas Sireau
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
  • Front cover; Half-title; Title page; Copyright page; Contents; Abbreviations and acronyms; Acknowledgements; 1. Introduction; 2. Microfranchising: The theory; 3. Microfranchising in practice; 4. The diffusion of innovations through microfranchising; 5. Barefoot Power: A case study in Uganda; 6. Financing microfranchise start-up and growth; 7. MicroLoan Foundation: A case study in Malawi; 8. Creating the market and recruiting microfranchisees; 9. Social-sector franchising for healthcare; 10. Scaling the microfranchise at the base of the pyramid
  • 11. The scaling bottleneck: Growth challenges faced by social enterprises12. Conclusion; References; About the contributors; Index; Back cover
Control code
ocn828736085
Dimensions
unknown
Extent
1 online resource (vi, 215 pages :)
Form of item
online
Isbn
9781907643347
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)828736085

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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