Coverart for item
The Resource Microfranchising : How Social Entrepreneurs are Building a New Road to Development, Nicolas Sireau

Microfranchising : How Social Entrepreneurs are Building a New Road to Development, Nicolas Sireau

Label
Microfranchising : How Social Entrepreneurs are Building a New Road to Development
Title
Microfranchising
Title remainder
How Social Entrepreneurs are Building a New Road to Development
Statement of responsibility
Nicolas Sireau
Creator
Subject
Language
eng
Summary
"It is increasingly clear that fifty years of international development have done little to reduce poverty in Africa. Indeed, more and more academics and practitioners are highlighting the detrimental effect of traditional development - as carried out by international agencies and NGOs - which often leads to dependency, inefficiency, waste and poor governance. Yet there is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising. Set up by pioneering organizations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. It is only recently that members of the growing body of social entrepreneurs have turned to the franchise model as one of the responses to Africa's endemic economic stagnation. And the results have been inspiring: instead of the dependency generated by traditional charity development projects, these new social capitalists have generated enterprise and self-sustainability in the most challenging environments of rural Africa. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the world's leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development. Edited by the former CEO of SolarAid, which created the Sunny Money microfranchise, the book provides a ground-breaking set of case studies and analysis of microfranchising for development. It brings together academics and practitioners to provide context, analysis and practical advice. Indeed, it provides the theory, the practical advice and the case studies to guide any entrepreneur, NGO, business or government interested in setting up their own microfranchise scheme."--Provided by publisher
http://library.link/vocab/creatorName
Sireau, Nicolas,
Dewey number
381.13096
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Franchises (Retail trade)
  • Small business
  • Economic development
Label
Microfranchising : How Social Entrepreneurs are Building a New Road to Development, Nicolas Sireau
Instantiates
Publication
Color
multicolored
Contents
  • P. Clint Rogers Jason Fairbourne Robert C. Wolcott
  • chapter 5 Barefoot Power
  • A case study in Uganda 1
  • Harry Andrews
  • chapter 6 Financing microfranchise start-up and growth
  • David Lehr Lisa Jones Christensen
  • chapter 7 MicroLoan Foundation
  • A case study in Malawi
  • Peter Ryan
  • chapter 8 Creating the market and recruiting microfranchisees
  • Chapter 1 Introduction
  • Miguel Ramirez Nicolas Sireau
  • chapter 9 Social-sector franchising for healthcare
  • Michael Seid
  • chapter 10 Scaling the microfranchise at the base of the pyramid
  • Ryan Swee Ann Lee
  • chapter 11 The scaling bottleneck
  • Growth challenges faced by social enterprises 1
  • Melissa Richer Nate Heller
  • chapter 12 Conclusion
  • Nicolas Sireau
  • Nicolas Sireau
  • chapter 2 Microfranchising
  • The theory
  • Kurt Illetschko
  • chapter 3 Microfranchising in practice
  • Kurt Illetschko
  • chapter 4 The diffusion of innovations through microfranchising 1
Control code
on1004366247
Dimensions
unknown
Edition
First edition
Extent
1 online resource
Form of item
online
Isbn
9781351278720
Note
Taylor & Francis
Other physical details
text file, PDF
Specific material designation
remote
System control number
(OCoLC)1004366247
Label
Microfranchising : How Social Entrepreneurs are Building a New Road to Development, Nicolas Sireau
Publication
Color
multicolored
Contents
  • P. Clint Rogers Jason Fairbourne Robert C. Wolcott
  • chapter 5 Barefoot Power
  • A case study in Uganda 1
  • Harry Andrews
  • chapter 6 Financing microfranchise start-up and growth
  • David Lehr Lisa Jones Christensen
  • chapter 7 MicroLoan Foundation
  • A case study in Malawi
  • Peter Ryan
  • chapter 8 Creating the market and recruiting microfranchisees
  • Chapter 1 Introduction
  • Miguel Ramirez Nicolas Sireau
  • chapter 9 Social-sector franchising for healthcare
  • Michael Seid
  • chapter 10 Scaling the microfranchise at the base of the pyramid
  • Ryan Swee Ann Lee
  • chapter 11 The scaling bottleneck
  • Growth challenges faced by social enterprises 1
  • Melissa Richer Nate Heller
  • chapter 12 Conclusion
  • Nicolas Sireau
  • Nicolas Sireau
  • chapter 2 Microfranchising
  • The theory
  • Kurt Illetschko
  • chapter 3 Microfranchising in practice
  • Kurt Illetschko
  • chapter 4 The diffusion of innovations through microfranchising 1
Control code
on1004366247
Dimensions
unknown
Edition
First edition
Extent
1 online resource
Form of item
online
Isbn
9781351278720
Note
Taylor & Francis
Other physical details
text file, PDF
Specific material designation
remote
System control number
(OCoLC)1004366247

Library Locations

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      Albany, Auckland, 0632, NZ
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