Coverart for item
The Resource Masters of disaster : the ten commandments of damage control, Christopher Lehane, Mark Fabiani, and Bill Guttentag

Masters of disaster : the ten commandments of damage control, Christopher Lehane, Mark Fabiani, and Bill Guttentag

Label
Masters of disaster : the ten commandments of damage control
Title
Masters of disaster
Title remainder
the ten commandments of damage control
Statement of responsibility
Christopher Lehane, Mark Fabiani, and Bill Guttentag
Creator
Contributor
Subject
Language
eng
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Lehane, Christopher
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Fabiani, Mark
  • Guttentag, William
http://library.link/vocab/subjectName
  • Crisis management
  • Public relations
  • Publicity
  • Reputation
  • Marketing
Label
Masters of disaster : the ten commandments of damage control, Christopher Lehane, Mark Fabiani, and Bill Guttentag
Instantiates
Publication
Bibliography note
Includes index
Contents
Crisis as a state of nature -- Stop digging -- Do no harm -- Discipline -- Credibility -- Playing to win -- Commandment I : full disclosure -- Commandment II : speak to your core audience -- Commandment III : don't feed the fire -- Commandment IV : details matter -- Commandment V : hold your head high -- Commandment VI : be straight about what you know, what you don't know, and what you are going to do to fix the problem -- Commandment VII : respond with overwhelming force -- Commandment VIII : first in, first out -- Commandment IX : no swiftboating -- Commandment X : they dissemble, you destroy -- The damage control survival kit -- The user's manual
Control code
ocn811729082
Dimensions
25 cm
Edition
1st ed
Extent
252 p.
Isbn
9780230341807
Isbn Type
(hardcover)
System control number
(OCoLC)811729082
Label
Masters of disaster : the ten commandments of damage control, Christopher Lehane, Mark Fabiani, and Bill Guttentag
Publication
Bibliography note
Includes index
Contents
Crisis as a state of nature -- Stop digging -- Do no harm -- Discipline -- Credibility -- Playing to win -- Commandment I : full disclosure -- Commandment II : speak to your core audience -- Commandment III : don't feed the fire -- Commandment IV : details matter -- Commandment V : hold your head high -- Commandment VI : be straight about what you know, what you don't know, and what you are going to do to fix the problem -- Commandment VII : respond with overwhelming force -- Commandment VIII : first in, first out -- Commandment IX : no swiftboating -- Commandment X : they dissemble, you destroy -- The damage control survival kit -- The user's manual
Control code
ocn811729082
Dimensions
25 cm
Edition
1st ed
Extent
252 p.
Isbn
9780230341807
Isbn Type
(hardcover)
System control number
(OCoLC)811729082

Library Locations

    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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