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The Resource Mastering marketing management, Roger I. Cartwright

Mastering marketing management, Roger I. Cartwright

Label
Mastering marketing management
Title
Mastering marketing management
Statement of responsibility
Roger I. Cartwright
Creator
Subject
Language
eng
Member of
http://library.link/vocab/creatorName
Cartwright, Roger
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
Marketing
Label
Mastering marketing management, Roger I. Cartwright
Instantiates
Publication
Note
Includes index
Bibliography note
Bibliography
Contents
Pt. 1. Introduction. 1. What is marketing? 2. Understanding the organisation. 3. Understanding the market. 4. Market research. 5. Competition -- Pt. 2. Product/Customer Value. 6. Needs and wants. 7. Understanding the product. 8. Portfolios and life cycles -- Pt. 3.Price/Cost. 9. Costs. 10. Quality, value and price -- Pt. 4. Promotion/Communications. 11. Advertising. 12. Image and public relations -- Pt. 5. Place/Convenience. 13. Distribution channels. 14. Understanding the customer -- Pt. 6. Conclusion. 15. The marketing plan
Control code
6524234
Dimensions
24 cm
Extent
304p.
Isbn
9780333948972
Isbn Type
:
System control number
  • (Uk)gb A10V3470
  • 6524234
  • (BNAtoc) 2001058506
Label
Mastering marketing management, Roger I. Cartwright
Publication
Note
Includes index
Bibliography note
Bibliography
Contents
Pt. 1. Introduction. 1. What is marketing? 2. Understanding the organisation. 3. Understanding the market. 4. Market research. 5. Competition -- Pt. 2. Product/Customer Value. 6. Needs and wants. 7. Understanding the product. 8. Portfolios and life cycles -- Pt. 3.Price/Cost. 9. Costs. 10. Quality, value and price -- Pt. 4. Promotion/Communications. 11. Advertising. 12. Image and public relations -- Pt. 5. Place/Convenience. 13. Distribution channels. 14. Understanding the customer -- Pt. 6. Conclusion. 15. The marketing plan
Control code
6524234
Dimensions
24 cm
Extent
304p.
Isbn
9780333948972
Isbn Type
:
System control number
  • (Uk)gb A10V3470
  • 6524234
  • (BNAtoc) 2001058506

Library Locations

    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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